What I Do
When Action Meets Passion & Compassion, Lives Change ~ Geoff De Weaver
Geoff is a passionate, international business executive with 25+ years experience on five continents in the rapidly-changing media, digital, telecommunications, FMCG, communications and entertainment industries. As CEO + Founder of Touchpoint Entertainment Inc., the ‘next-generation’ Social Media Marketing, Big Data and Live Event Company – streams live to over 1.59 Billion fans globally and delivers authentic brand experiences worldwide.
As a Chief Executive Officer + Founder, Geoff is always on the lookout for the latest business, music and sporting trends, digital disruption, innovation and paradigm shifts and opportunities. He focuses on the latest ways to engage with people (fans); build loyalty from mobile and streaming technologies, to live events, music, sports marketing, charitable events, entertainment, CSR and customer/fan experience. Geoff has the ability to analyze and glean insights from data.
Geoff has a global background of leading and representing some of the world’s most iconic brands including: Coca Cola, IBM, IMG, P&G, Microsoft, Nike, British Airways, Wells Fargo, E*Trade, Nestle, Air France, AT&T, VISA, Unilever, EA.com, Ferrari, American Express, P&G, Acer Computers, BMW, Shutterfly.com, Mars, Pfizer, Douglas Elliman, TiVo, EarthLink Internet, EA Sport, ABC, The Walt Disney Company, Weight Watchers and more.
Geoff’s experience ranges from San Francisco based “start-ups to” running companies with gross income of $65+ million, EBITA 23.2% and staffing in excess of 5,000 globally. Geoff has led and held senior roles in some of the most influential worldwide: Brand, Direct & Digital Agencies worldwide including: Ogilvy & Mather, Leo Burnett, Ammirati Puris Lintas, DDB, Agency.com, Direct Partners San Francisco (Omnicom) and others within the US and worldwide. Geoff has served as a non-executive director, director and advisory boards. Geoff is committed to never-ending, constant improvement and growth.
Geoff is a thought leader and has been featured in: Advertising Age, Adweek, Media Post, New York Times, Marketing Magazine, B&T, Ad News, Campaign Brief, Ad Age Asia, The Sydney Morning Herald, The Australian, Australian Financial Review, Marketing Magazine, Direct Marketing News, Direct, B2B, Brandweek, Mediaweek, Admedia, New Zealand Marketing Magazine, NZ Herald, National Business Review, LinkedIn Pulse and numerous other US and Global publications. Published Author and Keynote Speaker. Accomplished speaker and author with values, focus, energy and integrity.
Geoff is passionate about new ideas, innovation, change, popular culture, disruptive + technology-driven methodologies, doing the right thing and is expert at bridging the gap between companies, their clients and their audiences or fans. Geoff utilizes the best tools/platforms/people and helps your business grow & develop engaging experiences. He shows clients how to take content, monetized it anywhere, on any device – not just one-to-one, but one-to-many via Social Media Marketing and live Streaming. Geoff also understands how to Integrate CSR into core business functions for brands and clients to obtain triple bottom line: people, profit, planet.
HELPNG YOU WITH YOUR DIGITAL JOURNEY, BRANDING & TRANSFORMATION
If you’d like to generate a digital transformation in your business and enjoy more sustainable growth, I’d like to share some of my career experiences with you. I’d also like to help you become more customer-centric and data driven while utilizing purposefully designed client/brand experiences.
By sharing some of the experiences I’ve gained in working with corporate and brand leaders in global markets over the past couple of decades, I can help you define and transforms your business and help you take advantage of existing data-driven and creative marketing programs.
As we work together you’ll be able to design ambitious yet achievable strategic action plans to help you establish a new, or revitalize, an existing enterprise or company. And, build immense client loyalty.
Additionally, if you’re interested in looking at the impact Corporate Social Responsibility (CSR) can have on your company or brand, I can also help you step into this space too. Together we can look at making the social changes that meets your organizational needs; while creating greater impact for non-profits, supporting venture philanthropy or generating/sustaining CSR initiatives that integrated with your core business. What matters most to me is: WHY, PURPOSE, PASSION and MATTER.
WHO YOU’LL BE WORKING WITH:
Since 1985, I have partnered with Fortune 500 Brands, CEO’s or global marketers on five continents in the rapidly-changing media, digital, FMCG, automotive, telecommunications, communications, financial services & entertainment industries. Including: Coca Cola, IBM, IMG, P&G, Microsoft, Nike, E*Trade, Nestle, Air France, AT&T, VISA, Unilever, EA.com, Ferrari, Acer Computers, BMW, ABC, The Walt Disney Company, Nike, Weight Watchers, Shutterfly.com and more.
WHY THIS WILL WORK FOR YOU:
When you partner with me, you will get the most efficient, effective, and globally experienced digital transformation marketer. I can offer you two decades of results and success.
YOU CAN TAP INTO MY EXPERIENCE:
With over 20+ years of global marketing and digital marketing leadership on some of the most iconic brands in the world; you will save time, money and ‘heart aches’ as I share with you, my extensive worldwide experience and relationships on Fortune 500 brands and start-ups. You will also, be able to share my passion, enthusiasm, and focus on serving my clients to help them step up and ‘pay it forward’.
WHAT OTHERS SAY:
Russell Marsh, Chief Data Officer, Havas Helia says: ‘ I have known Geoff quite a few years. He is a true gent, author, smart entrepreneur and a social ninja! He understands how social communications work better than any one else I know. A man of integrity who is always great to work with and to learn from.’
Aussie Mercedes, Loyalty & Rewards Manager Optus/Singtel says: ‘Geoff is a thorough and meticulous professional with a wealth of experience and knowledge around brands, sales and marketing. Working with Geoff is always a pleasure provided he has the available time to work on our campaigns and projects.’
READY TO CONNECT?
Visit me online at: http://geoffdeweaver.com/
or Twitter: @geoff_deweaver
‘BRIDGING THE GAP BETWEEN CONTENT, COMMUNITY & COMMERCE’
Touchpoint Entertainment Inc
- Global Best Talent, Technologies, Innovation + Customer Experience
- We believe most successful businesses today are ‘movements’ more than companies. Movements don’t market. Movements inspire, engage and innovate. Word of Mouth is our accelerant and rocket fuel.
- Transformative, Innovation & Digital Disruption CONTENT, COMMUNITY + COMMERCE
- We believe Cable is an antiquated and obsolete global concept in this cord-cutting, always on, digital world.
- An arsenal of new weapons that deliver measurable results – Anytime, Anywhere on Any Digital Device
- Touchpoint strives to make a meaningful difference in the digital age
- Excel at building customer acquisition, loyalty and retention strategies
- Global LIVE Streaming to 1.59 billion Engaged FANS
- Highly qualified Fortune 500 Event Sponsors
- Amazing Pay-Per-View and LIVE Streaming Events
- Facebook Fan Page Management, Merchandise + Shopfront
- We manage customer experiences across all ‘touchpoints’
- Touchpoint has a “world-changing” ambition with a corporate culture that values team as much as the bottom line. We believe in ‘paying it forward’ #CultureWINS
- We are focused on strategy, product innovation and building an agile, creative culture.
- Massive RESULTS, QUALITY, CONSISTENTCY and VALUES
- Extraordinary Experiences | World-Class Live Streaming Events | Philanthropic
We develop ‘touchpoints’ to engage digital natives and fans with unique, personalized engaging interactive experiences on a global scale. We aid and assist a mix of business models to drive new revenue streams and find new ways to monetize content and build engaged and loyal fans.
We specialize in optimizing operating models and delivering next-generation solutions on a retained or project basis. We aim to make our clients and brands excel in the rapidly transforming and shifting digital ecosystem. We are Paradigm Shifters and excel at building customer acquisition and retention strategies for the twenty-first century.
At Touchpoint Entertainment Inc, Geoff believes his company objectives are simple become an integrated partner with our brand and clients; provide aggressive Digital, Mobile and Social Media, LIVE streaming and technology support; secure positive coverage and engage in online conversations and buzz on a daily basis. And, most importantly, build long-term relationships build on trust and loyalty while building a ‘pay it forward’ culture.
Geoff and his company are expert at building engaging Digital, Social Media Marketing, Big Data, Live Streaming and Mobile experiences that create competitive advantages, build industry leadership, increase customer intelligence, build powerful databases and gain immense value from your ecosystem of connections.
Worldwide expertise in: Strategic Planning, New Business Development and overseeing: Account Management, Creative and Media Teams globally, penetrating new markets, negotiating worldwide media and creative/production contracts, developing Internet strategy, recruiting and training new staff, building and fostering a strong culture and holding complete worldwide profit and loss (P&L) responsibility.
Touchpoint Website: http://touchpoint.best/