Geoff De Weaver

I am a LIVE Streaming & Marketing Expert --> I help businesses, Sporting Teams, Artists, Bands, Movies + Media Companies with LIVE streaming Events + more


►Do you want TOUCH + grow your Business, Revenue or Fan base by 30x -100x?
►Need to amplify your message, drive more traffic, get more leads, have more loyal customers + devoted fans?
►Do you need to TOUCH real people not Nielsen Markets?
►Do you need a On -Demand LIVE + interactive Streaming Music, Sports or Corporate Event worldwide?
►Do you want to build Raving Fans, Clients and Culture?
►Do you want to TOUCH your fans on Facebook Fan Page, Twitter +/or Mobile?
►Need a pop culture-driven consumer partnerships, Sponsors experiences?

...I can help you.

I am a LIVE Streaming & Marketing Expert > I help businesses, Sporting Teams, Artists, Bands, Movies + Media Companies with LIVE streaming Events, Marketing, Advertising & Social Media

►My experience ranges from “start-ups to” running companies with gross income of $65+ million, EBITA 23.2% + staffing in excess of 5,000+ globally

►I have run + held senior executive worldwide management roles at some of the most influential Global Brand Advertising Agencies like: DDB, Ogilvy, Leo Burnett, Chiat/Day + Ammirati Puris Lintas

►Represented some of the world's most iconic brands: IBM,, IMG, Unilever, Microsoft, VISA, P&G, Nestle, AT&T, Coca-Cola, Ferrari, Air France, Nike, Porsche, British Airways, Telstra, Earthlink, Mars, Pfizer, Acer Computers, Disney, ABC, AOL, etc

►Mastery of business venture life cycle, including start-up, business design, marketing, leadership, strategic innovation, business development, market penetration, P&L. etc

►Top 1% in Worldwide Social Influencer 
►Top 20 #CEO Influencer on Twitter 
►Top 100 Global Tech Influencers on Twitter 
►Top 20 New York City Influencers on Twitter 
►Top 1% Influencer LinkedIn

►Top 0.05% Twitter Worldwide  

★ Expert at live and interactive video streaming. Tech-savvy, gets popular culture, disruptive + technology-driven technologies, bridges the gap between CONTENT, COMMUNITY + COMMERCE. 

Lived/worked in the US (San Francisco & NYC), Australia, NZ, UK, Taiwan. P&L responsibilities for global markets including: Germany, Italy, Mexico, Malaysia, Singapore & PRC

  • Authored ‘How to Use LinkedIn…10 Secrets the LinkedIn Experts Don’t Share’ (Feb 2012) and co-authored ‘Business to Business Direct Marketing Basics’ (Feb 2012) plus…’What is a Social Business? Tips to Give Your Business A True Competitive Advantage in the Networked Era’ on Amazon. Amazon Authors Page:
  • Appointed to IMG Worldwide's Global Internet Taskforce. IMG is the global leader in sports, fashion and media. Selected only non-IMG executive on the Global Taskforce. IMG has nearly 3,000 employees operating in 30 countries around the globe. Developed & produced a number of their earliest websites and digital products. Also worked with Ferrari Racing Team, Executive Team of World Women's Basketball Championships, a Pro Basketball team and other globally recognized sports marketing events
  • Strategic advisor to Business Leaders, Speaker, Author, Coach + Online Marketer
  • Geoff has been featured in Advertising Age, Adweek, Media Post, New York Times, Marketing Magazine, B&T, Ad News, Campaign Brief, Ad Age Asia, The Sydney Morning Herald, The Australian, Australian Financial Review, Marketing Magazine, Direct Marketing News, Direct, B2B, Brandweek, Mediaweek, Admedia, NZ Marketing Magazine, NZ Herald, National Business Review and numerous other publications.

Owner/Moderator of Largest & Original 'Go-To' Groups on LinkedIn. (New Members Welcome):

1. Klout Networking Group. Click here to join:  

2. Social Business & Social Business Design Network, Click here to join:

Elite Member ►Top 1% in Worldwide Social Influence. Klout , Kred and LinkedIn.

For more info, visit Geoff De Weaver at: or on Twitter:  @geoff_deweaver or @TouchpointENT

Specialties: Streaming, PPV Streaming, Streaming Media, Digital Streaming, merchandise planning, Merch/Visual, Merchandising Operations, retail merchandising, customer insights, Customer Value Management, Customer Relationships, customer retention, customer conversion, customer satisfaction, customer “share-of-wallet”, Event Planning, Entertainment Buying, Talent Management, live webcasting, Webcasting, video webcasts, significant category expertise in live event logistics and management, mobile marketing, stage, sound, lighting, security, talent, advance, and creative elements, Financial management , Oversee and liaise between stakeholders and their internal representatives including: Clients, Sponsors,  Vendors, Press, Municipal ,Venue,  large-scale events, Television Licensing and Programming, Pay-Per-View, Digital Media, Film, Publishing, Live Events, Sponsorship, Consumer Products and International Businesses, video-on-demand


Geoff De Weaver's Background

Geoff De Weaver's Experience

CEO of Touchpoint Entertainment, Inc | CEO - Streaming | Merch | Customer Journey | Live Events | Big Data at Touchpoint Entertainment, Inc.

December 2013 - Present | Los Angeles + New York City

Touchpoint Entertainment - we TOUCH the world - we are a world leading ‘social broadcasting platform’ impacting 1.4 billion people ( live + interactive video streaming). We integrate ‘best-practice’ Facebook Fan Pages, Social Media, Mobile Marketing, Email Marketing, Merch, Streaming, Big Data + Sponsorship into our digital arsenal. We get the On-Demand Culture. From conferences to concerts, we digital deliver - high-def, lag-free experiences. Unparalleled Customer Journey + user experience for fans. Touchpoint, is precisely designed and engineered to TOUCH FANS + BRANDS and deliver value from digital content in a very disruptive and complex online environment. We develop ‘touchpoints’ to engage digital natives and fans with unique, personalized engaging interactive experiences on a global scale. We aid and assist a mix of business models to drive new revenue streams and find new ways to monetize content. We distribute and stream digital content in any format, across all digital platforms, to any Internet connected device. We specialize in optimising operating models and delivering next-generation solutions on a retained or project basis. We aim to make our clients and brands excel in the rapidly transforming + shifting digital ecosystem. Touchpoint is consistently delivering: • Global Best Talent + Technologies • Transformative Innovation & Thinking • CONTENT, COMMUNITY + COMMERCE • An arsenal of new weapons that deliver measurable results - Anytime, Anywhere on Any Digital Device • Global Streaming to 1.4 billion FANS • Fortune 500 Event Sponsors • Pay-Per-View Streaming We navigate the complexities of 'digital delivery' to show new modes of breaking news, sports, concerts, Pay-Per-View + redefine individualized media culture. Specialities: On-Demand Culture, Live Streaming, Social Media, Mobile, Merch, Sponsorship, Big Data, Customer Journey, Facebook Marketing, Content + Fan Engagement, PPV, live mobile video streaming and Video/Broadcast Production

CEO & Founder | Social Business Design | Global Brand Management | Innovation | Social Media at Touchpoint Digital Group

December 2010 - January 2014 |

Touchpoint Digital Group is leading data-driven social marketing solutions firm. We specialize at future-proofing Social Businesses & building engaging brands online + offline. We excel at helping enterprises (and brands) succeed with their Branding, Mobile Marketing, Social Media, Advertising, Big Data, Branded Content + Pay-Per-View social streaming and LIVE streaming. We have a depth of expertise in Social Media Celebrity Management. Worldwide clients have included: Unilever, AT&T, IBM, Nestle, Nike, Mars, Microsoft, P&G,, E*Trade, IMG, VISA, Coca-Cola, Ferrari, BMW, Skittles, Vodafone, etc. Companies hire & retain Touchpoint Digital Group, for 7 Key Reasons: ►To initiate a Brand Strategy, Advertising, Digital or Social Media Audit ►To establish a Digital or Social Media Strategic Plan tied to ROI ►To unlock the value of social technologies for large corporate enterprises through Social Business Design ►To create a third party perspective on established Social Media, Branding & Social Business Initiatives ►To help establish greater trust & credibility with Social Media & Branding ►To effectively blend traditional + new-media methods to create multi-layered approaches that allow high-level brands to succeed in today’s environment. ►Importantly, to future-proof their businesses in the Networked + Mobile Era I have consulted with Fortune 500 companies, INC 500 companies, well known business leaders, Governments, Telco's & small to mid-sized businesses. Leading Celebrities, Musicians + Sports Management + Consulting. We seek to change the world + disrupt industries through branding, web technologies We are global leaders in Celebrity + Sporting Social Media Management and Endorsements/Sponsorships. ►How I Help You & Your Business: We utilise the best tools/platforms/people and help your business grow & develop engaging experiences. We show our client how to take content, monetized it anywhere, on any device - not just one-to-one, but one-to-many via Social Media + Social Streaming

PhD Candidate | Social Media & Social Business at Southern Cross University Business School

December 2010 - February 2012 | Australia

Development of PhD Thesis. Includes Doctoral Research in: Social Business Social Media Social Business Design Social Media Monitoring & Listening Service-Oriented Architecture (SOA) Customer Relationship Management (CRM) Web-Oriented Architecture (WOA) Mobile LinkedIn Twitter Facebook Branding Social Enterprise Social Media for Corporations (Enterprise 2.0) Organisational Design & Development Emerging Technologies Disruptive Technologies Crowdsourcing Social Supply Chains Gamification Social Psychology Ethnography Sociology Discourse Analysis Cartography Contextualisation and more

CEO | Global Brand Design | Social Media | Social Business | Global Brand Management at Greenwich Brand & Design

2010 - November 2010 | Greenwich, CT/New York City

A consortium of the top thought leaders in each of the top core disciplines of Social Media including: Branding, Brand Architecture, Brand Strategy, Social Media Solutions, Social Media ROI, Interactive Branding Experience, Strategic Storytelling, Social Media Strategist, Technology Marketing, Social Media Consulting, Internet Marketing Consultation, Brand Positioning, Twitter, LinkedIn, Facebook, Social Business Design and bringing business performance certainty to a brand’s Social Media Strategy. Importantly, we constantly focused on building the brands online and offline presence and ensuring all customer "touchpoints" were delivering engaging experiences. Additionally always aligning sales and marketing goals to achieve business objectives My greatest strength and fascination has always been in the strategic development of brands and how these brands are experienced in our changing digital and social times. I have years of expertise in leading cross-discipline global advertising teams including: Account Management, Creative, Production, Digital Strategy, Media, High Yield Solutions and Data Analytics.Especially on Global Technology Brands. We are specialists in the Art + Science of Social Media Specialities : Social Media Marketing | Understanding Social Media ROI | Social Media Lead Generation | LinkedIn Strategies | Facebook Marketing | Facebook Page Design | Facebook Branding | Social Business Intelligence | Social Business Strategies | Online Marketing | Social Business Planning | Social Business Intelligence | Social Business Strategy | Social Business Platforms | Social Business Insight | Social Business Data | Social Business Tools | Social Business Indexes Note: Greenwich Brand & Company was acquired by Touchpoint Digital Group in November 2010.

Executive Vice President | Business Development & Marketing at The Brand Union - WPP's Global Brand Design Agency

2009 - 2009

I spearheaded The Brand Union’s Business Development and Marketing Services activities in The Americas. I have extensive regional and global specialization in brand strategy development, brand portfolio management, identity, customer experience, engagement, interactive, environments, social media, design, and retail strategy innovation. I have particular expertise in understanding, evaluating and determining the role of a brand in complex business situations such as stock exchange listings, mergers, Internet commerce, acquisitions, spin-offs, deregulation, diversification, and globalization. My experience in brand management covers a range of industries including: CPG, financial services, airlines, Internet, telecommunications/technology, energy, retail, healthcare/wellness, automotive and shareholder value creation.Oversaw and managed PR and Social Media functions. The Brand Union is a world-class global brand agency, comprising of 500 people across 21 offices. We currently operate in 18 major markets.Clients include: Vodafone, Coca-Cola, SABMiller, Absolut, Unilever, BlackRock, Bank of America, HP and more. Specialties: -- Growth strategy -- Brand development -- Consumer marketing and market research -- Customer service and long-term relationship loyalty -- Retail store, Internet and direct marketing enterprises -- International markets

Director, Business Development | Digital | PR | Social Media Marketing | Internet Marketing at | Omnicom's Global Digital Agency | Social Media Agency

2008 - 2008

I was responsible for new business, compensation & negotiations, negotiating with procurement, search consultants, pitch preparation, developing scope of work, social networking, social media programs, inbound/outbound, RFP's, PR, research, organic growth and exploring new fee models. I focused on social marketing, search engine marketing/optimization, paid search, and mobile. Clients included: British Airways, HP, eBay, Del Monte, Skittles (now with 21+ million Facebook Friends), Apple, Nike, Porsche, P&G, Mars, LG Electronics, Discovery Channel, etc. Wholly owned by Omnicom. 480+ staff globally. was a pioneer in building Social Businesses and Social Media was a key tool for business development. I implemented a Salesforce CRM software (SaaS) for the Social Enterprise 2.0 new business program. Specialties: Social Media | Social Enterprise | Social Entrepreneur | Social Entrepreneurship | Collaboration | Social Business Planning | Social Business Intelligence | Social Business Strategy | Social Business Platforms | Social Business Insight | Social Business Data | Social Business Tools | Social Business Indexes | Social Business Measurement | Social Business Reporting

CEO & Founder at De Weaver & Partners

2002 - 2008

Founded, Created & Relaunched a leading global Digital & Technology Professional Services Firm that operated in Sydney, Australia and New York, USA. I produced business/model plans, raised capital, orchestrated global sponsorships, digital content on the Internet, motion pictures, television, magazines, books, events,developing IM's, billing system selection and implementation, customer service systems, staffing, etc. Building Social Businesses and helping businesses understand the importance of Social Media were critical in global outreach. Also, always aligning sales and marketing goals to achieve business objectives for our clients and brands. Negotiated talent/events on a global scale and arranged charitable events. Social Media tools and platforms added to this worldwide programs impact. I am a leading Global Marketer and specialise at building global brands with local relevance, storytelling, channel planning with an emphasis on digital and flawless execution. Let's face it, the way we do business is evolving and De Weaver & Partners recognised the Digital & Social Media age means more focus needs to delivered to employees, customers, and shareholders. Todays Businesses must migrate to become Social Businesses to succeed in the future. Additionally, we help Social Businesses and organizations identify, assess and exploit business opportunities. Specialties: Mobile Marketing | Twitter Strategies | Public Speaking | Social Media Keynotes | Social Media Consulting | Facebook Training | Facebook Business Consulting | Social Media Strategising | Internet Marketing | Copywriting | Google+ | Google Plus | YouTube Marketing | Video Marketing | Blogger | Twitter Marketing

General Manager & Executive Vice President at Brann Worldwide

2001 - 2001 | San Francisco

I was among the top 10 executives in 5000+person global organization, directed all facets of US West Coast operations. Aggressively developed new business while improving processes and financial systems. I managed more than 100 staff in multifunctional capacities spanning direct marketing, multicultural, media, broadcast production and interactive teams, among others. Helped Brann become one of the top 3 marketing service firms in the world by utilizing groundbreaking approaches to develop new business and leading the market with creative solutions. Worldwide 1:1 marketing organization with annual network revenues exceeding $2.55 billion. Clients included: VISA, Wells Fargo Bank, US Bank, E*Trade, CalFed, Nike, etc.

Managing Director & National Executive Committee at Direct Partners | Omnicom's Direct Marketing | Digital Marketing Agency | San Francisco, California

1999 - 2001

I managed and directed all operations including setting up and launching new West Coast office with 25 full-time staff and 9 contract employees within 9 months of launch. As we were based in San Francisco during the explosion of the Internet and Digital Era - we pioneered many digital tools, platforms and interactive programs. My office, based near San Francisco’s Chinatown, was one of the first totally "wirelessly connected" offices in San Francisco during the "dot com" days. Under my leadership, we surpassed annual growth rate goals, with operating margin of 35% and secured a $2 million PBT for a “start up” in the most competitive market in the US. Specialist in growing company’s revenue growth and its clients’ satisfaction levels. Direct Partners were early-movers in understanding the Internet and integrating with CRM/Direct marketing platforms, linked with analytics as the core offering.

Global Account Director at Leo Burnett (Publicis)

1999 - 1999

I spearheaded the Acer Computer brand globally for Leo Burnett Advertising. I Headed New Business Development, Strategic Planning and Account Service Teams globally, penetrating new markets, negotiating worldwide media and creative/production contracts. Charged with developing the Greater China Internet strategy for Leo Burnett. Responsible for client interactive recommendations, recruiting and training new staff, and holding complete worldwide profit and loss (P&L) responsibility. Based in Taiwan - lived on plane. Key markets included: Taiwan, Singapore, Australia, Germany, Italy, Mexico and more. Specialties: Social Business Planning | Social Business Intelligence | Social Business Strategy | Social Business Platforms | Social Business Insight | Social Business Data | Social Business Tools | Social Business Indexes | Social Business Measurement | Social Business Reporting

Managing Director & Founder at Ammirati Puris Lintas Interactive (IPG)

1996 - 1998

I designed the complete corporate vision and operational infrastructure of Ammirati Puris Lintas Interactive from the ground up. This included corporate values, management teams, organizational structure, clients, partnerships, financial projections, timelines, digital capabilities and key priorities. I partnered with Regional CEO. Achieved operating profit exceeding 67% for 1997 and exceeding 35% for 1998 (A joint venture between Ammirati Puris Lintas Australia/IPG + De Weaver & Partners) De Weaver & Partners brought new digital/interactive skills, new media "know how" and expertise to a traditional CPG Agency. Specialties: Social Business Planning | Social Business Intelligence | Social Business Strategy | Social Business Platforms | Social Business Insight | Social Business Data | Social Business Tools | Social Business Indexes | Social Business Measurement | Social Business Reporting

CEO at De Weaver & Partners | A Digital Pioneer in Australia/Asia Pac

1994 - 1996

I Pioneered Interactive Marketing in Australian & Asia/Pacific regions. Developed world-class, service-oriented sales + marketing team. Main focus was on corporate vision, digital innovation & long-term strategic planning. Established a Joint Venture (JV) partner relationship with Ammirati Puris Lintas (Australia's 2nd largest Advertising Agency), leading the digital push in Australia and APAC I was appointed to IMG Worldwide's Global Internet Taskforce. Selected only non-IMG executive on worldwide team. IMG Worldwide is a global sports, fashion and media business, with nearly 3,000 employees operating in 30 countries around the globe. I have heavy Word-of-Mouth (WOM) expertise. Geoff was seconded to act as Global Marketing/Sales Director for the largest WOM organisation in the world. Started my "Digital Journey in the Web 1.0 World"

General Manager at OgilvyOne | WPP's Direct Marketing | DRTV | CRM | Digital Agency

1992 - 1994

Under my leadership, Ogilvy & Mather Direct (now OgilvyOne) increased revenue by 225% and 236% in consecutive years and improved margins by some 5% and 9%, respectively. I was instrumental in making Ogilvy & Mather the largest Direct Marketing Company in New Zealand with leading brands including: Telecom New Zealand, BP, American Express, BMW, ECNZ and others. My team and I were awarded New Zealand's top advertising award, The Grand Prix, two Gold and two Silver Awards. I was appointed Chairman Elect of the New Zealand Direct Marketing Association based in Wellington

CEO & Founder at De Weaver Integrated Advertising | Australia's 2nd largest Independent Direct Marketing Agency

1989 - 1992

I Pioneered the Australian Direct Marketing (DM) Industry when Brand Agencies viewed Direct Marketing as an 'ugly duck'. I built Australia's second largest independent Direct Marketing agency in less than two years. (the largest independent became RappCollins). My agency was ranked by Australia's leading business publications as one of Australia's Top 10 growth agencies in 1992. Engaged by DMB&B, Ogilvy & Mather, Saatchi & Saatchi, Young & Rubicam to develop direct/CRM/integrated programs for their clients. I launched Form Media & Brokerage, a multi-million dollar JV Partnership with the Australian Government and Ansett Airlines (a highly targeted, high margin, global business channel targeting all tourists and permanent residents to Australia.) The JV Partnership with the Australian Government was an Australian Government global first. Specialties : Direct Marketing | Direct Mail | Retention | Lead Generation | Cross -sell | Upgrade | CRM | Loyalty Marketing | Loyalty Programs | DRTV | Catalog | 1:1 | Brand Response | List Building | Direct Marketing Business | Direct Marketing for Business | Business to Business | B to B Marketing | Business to Consumer Marketing | B to C Marketing | Loyalty Ladder | Outbound Marketing | Call Center | Telemarketing | Revenue Management | Sales | Channel Management | Direct Marketing Strategies | Integrated Marketing | Integrated Strategies

Account DIrector | Brand Advertising | Brand Marketing | Brand Design | Business at Chiat/Day/Mojo Advertising

1987 - 1989

International Agency of Year for two consecutive years. Key accounts included: Toyota, QANTAS Airlines, Westpac Banking Corporation, Australian Tourism Commission, Emu Beer, XXXX, Toohey's Beer, etc.- Bond Brewing Company (now Lion Nathan), The Summit Restaurant, etc.

Account Executive | Brand Advertising | Media Planning | Brand Marketing | Brand Design | Business at DDB Advertising (Omnicom)

1985 - 1987

Developed the original concept for "The Cabbage Patch Kids" first Loyalty Marketing Program worldwide. This was years before advertising agencies started offering DM/CRM/Loyalty marketing programs Key clients included: Unilever, McDonalds, Advance Bank, Frigate Rum, Radio 2GB, KennerParker/TolToys, etc One of three University Graduates selected to join the DDB Graduate Trainee Program in Australia.

Geoff De Weaver's Education

Southern Cross University

2011 – 2012


Concentration: Social Media

New York University

2007 – 2007

Concentration: Business, NYC Real Estate

Miami University

1981 – 1985


Concentration: Media Management & Marketing

Activities: Tau Kappa Epsilon Fraternity, DJ/On-Air personality at WMUB 88.5 Miami University - Oxford, Ohio, Sailing Team.

Geoff De Weaver's Interests & Activities

Love streaming, traveling, live concerts, sport, music, movies, technology, tennis, rugby, golf, surfing, hot beaches, seafood & sushi, a great red. The Hamptons in summer, Maui, Rae's at Watego's, Tamarine Restaurant (Palo Alto), Tetsuya's Restaurant (Sydney), Le Bernardin (NYC), Sushi Yasuda (NYC) and 21 (Twenty One Club - NYC)...miss the old lifeguard days. (Yes...nice restaurants and great food feature prominently!) ►Top 1% in Worldwide Social Influence. Top 1% on LinkedIn ►Love popular culture, disruptive + technology-driven methodologies, expert at bridging the gap between companies, their clients and their audiences/fans