Tag: Leadership

DISCOVER THE HABITS OF A SUPER-CONNECTOR ON LINKEDIN & BUSINESS

I have found over my career in the Advertising, Marketing & Digital Industries the best and most effective people who have excelled at New Business, Innovation & Growth are all amazing at attracting new opportunities. They are also people who can showcase their companies and skills because they have ‘mastered’ …

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TURBOCHARGE YOUR B2B BUSINESS WITH THESE STRATEGIES

If you want to grow your business, beat up your competition, make better margins, build loyalty and trust with your prospects and win more clients –  I know these are some of the key skills and concepts that once you master will transform your business instantly. With both Social Selling …

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HOW YOU CAN INCREASE LEADS AND CLOSE DEALS FASTER WITH SOCIAL SELLING

Social media marketing is no longer just a great place to connect with old college friends, family members or even meet new friends. It has become a critical platform for brands and clients to engage their audiences and reach more relevant customers. Importantly, from my experience for brands today’s brands …

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NOW YOU CAN IMPROVE YOUR TOTAL MARKETING REACH WITH A BOOLEAN STRING

As many of you my recall, LinkedIn used to show everyone their total reach membership to their 3rd Connection Level. (Not just 1st & 2nd connections like today). Access to your 3rd connection level data points disappeared shortly before Microsoft acquired them. BUT, if you are still interested in understanding your …

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HOW TO LOVE YOUR BEST CUSTOMERS & CLIENTS

For the past 30 years, I have always strived to deliver and create innovative, memorable and result-oriented advertising for my clients. Importantly, more than any point in recent history, I believe customers are the new ‘market-makers’, reshaping industries and changing how businesses compete and win. Success today depends on how …

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MAKING SENSE OF HASHTAGS ON LINKEDIN

Over the past two years, LinkedIn has been actively encouraging users to post and search for specific hashtags using the Your Communities section on the left-hand side of their LinkedIn feed. This means, if you can see the ‘Your Communities’ box on your home page, you have the ability to manage hashtags and conversations much more …

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WHY LINKEDIN, B2B, DIRECT MARKETING & SOCIAL SELLING CAN SMOOTH YOUR PATH THROUGH A RECESSION

Having lived and worked through the ‘dot com’ crash in 2001 while living in San Francisco, after living and watching the NASDAQ rise five-fold between 1995-2000 then watching the ‘bubble burst’ and the market dropping almost 77% and losing billions of dollars. THEN, surviving the 2008 Financial crash while living …

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500,000 TWEETS IN THE ‘DIGITAL TOWN SQUARE’

I am writing this article today, to reflect about 11+ years and some 500,000 Tweets I have shared, reflected, outlined, coached, schooled, educated, referenced, promoted or participated in over the past decade plus. YES – Twitter has become today’s super ‘DIGITAL TOWN SQUARE’. Now approaching 500,000 Tweets – I have …

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Old School vs. Innovative Management Styles

By Geoff De Weaver, CEO + Founder Touchpoint Entertainment Inc.   Humans have been buying, selling, marketing and trading both goods and services for over a millennium. Over that entire period, we have always believed that a single unit of a given product or service could be used by only …

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MOBILE FIRST, Learning Faster, Experiencing more and winning BIG

By Geoff De Weaver, CEO + Founder Touchpoint Entertainment Inc.   If you’re like me, and love all things digital, disruptive and game-changing, the things that captured my attention the most recently at the latest Earnings Announcements for Facebook, Twitter and LinkedIn were all focused around –  social media marketing, …

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