SURPRISING THINGS I LEARNED FROM LAUNCHING A BOOK WHILE IN HOSPITAL
When my book HOW TO WIN NEW BUSINESS: PROVEN TIPS, TRENDS & TACTICS was published a year ago, I couldn’t have imagined the amazing sequence of events or the impact it would have on my life. For anyone considering writing a book, I want to share some hard truths and life experiences, …
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WHY THE 80/20 PRINCIPLE HAS BEEN ONE OF MY GREATEST STRATEGIC ADVANTAGES
I grew up in a family where both of my parents were direct marketers and learned at a very early age about the importance of Pareto’s Principle (e.g. Pareto’s Law). By that I mean, The Pareto Principle, named after respected economist and political scientist, Vilfredo Pareto (1848-1923). He specified that …
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TRUST REALLY MATTERS IN OUR DIGITAL AGE
During my career, I have been fortunate enough to work on amazing brands worldwide like: E*Trade, Weight Watchers, Coca-Cola, P&G, Unilever, Nestles, IBM, etc. – so I know that continuing to build and maintain strong brands MUST be a strategic priority.YES, character, ability, strength and truth are the keys to …
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HOW YOU CAN INCREASE LEADS AND CLOSE DEALS FASTER WITH SOCIAL SELLING
Social media marketing is no longer just a great place to connect with old college friends, family members or even meet new friends. It has become a critical platform for brands and clients to engage their audiences and reach more relevant customers. Importantly, from my experience for brands today’s brands …
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NOW YOU CAN IMPROVE YOUR TOTAL MARKETING REACH WITH A BOOLEAN STRING
As many of you my recall, LinkedIn used to show everyone their total reach membership to their 3rd Connection Level. (Not just 1st & 2nd connections like today). Access to your 3rd connection level data points disappeared shortly before Microsoft acquired them. BUT, if you are still interested in understanding your …
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MAKING SENSE OF HASHTAGS ON LINKEDIN
Over the past two years, LinkedIn has been actively encouraging users to post and search for specific hashtags using the Your Communities section on the left-hand side of their LinkedIn feed. This means, if you can see the ‘Your Communities’ box on your home page, you have the ability to manage hashtags and conversations much more …
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WHY LINKEDIN, B2B, DIRECT MARKETING & SOCIAL SELLING CAN SMOOTH YOUR PATH THROUGH A RECESSION
Having lived and worked through the ‘dot com’ crash in 2001 while living in San Francisco, after living and watching the NASDAQ rise five-fold between 1995-2000 then watching the ‘bubble burst’ and the market dropping almost 77% and losing billions of dollars. THEN, surviving the 2008 Financial crash while living …
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Message for Hollywood: Innovate or Die.
By Geoff De Weaver, CEO + Founder of Touchpoint Entertainment Inc The Movie and Television industry is just beginning to understand that world of entertainment is evolving and changing faster than ever before. But, this doesn’t mean that Hollywood executives should get on their knees and surrender to Silicon …
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MOBILE FIRST, Learning Faster, Experiencing more and winning BIG
By Geoff De Weaver, CEO + Founder Touchpoint Entertainment Inc. If you’re like me, and love all things digital, disruptive and game-changing, the things that captured my attention the most recently at the latest Earnings Announcements for Facebook, Twitter and LinkedIn were all focused around – social media marketing, …
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By Geoff De Weaver, CEO + Founder of Touchpoint Entertainment Inc. As we approach Q4/2015, I think it’s a good time to review my past predictions for 2015 and forecast and focus on trends leading into 2016. In January 2015, I forecast the following trends and they are all …
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