With Jemele Hill (ESPN’s SportsCenter New Anchor) aka @jemelehill recently Tweeting at Donald Trump and calling him a ‘White Supremacist’ – has ESPN waited too long to stop all this ‘political pandering and lunacy’?

Or, is it Impacting its dedicated sports programing now? Remember, social justice warrior, or SJW, does not necessarily strongly believe all that they say, or even care about the groups they are fighting on behalf of.

What happened to the days were you could watch an NBA, NHL or NFL game and not have some unwanted or unneeded political comment or social justice signaling interrupting the LIVE sports action? The days of turning on sports to relax, unwind and forget about the pressures of the world, are long behind today – It makes me so sad! Jemele Hill called Trump a “white supremacist.” ESPN could only state via @ESPNPR “she recognizes her actions were inappropriate”.

I think this is unacceptable, and I bet there are many sports mad fans that are just shaking their head at disbelief in ESPN’s judgement again. Additionally, ESPN fired baseball legend Curt Schilling for ‘unacceptable’ conservative views.

Note: Curt Schilling former All-Star MLB pitcher. Curt was fired by ESPN by simply objecting to a meme objecting the North Carolina transgender bathroom law. Before joining ESPN, Schilling was a major-league pitcher who helped lead the Philadelphia Phillies to the World Series in 1993. He is a conservative voice in sports marketing. It’s pretty unfair not to fire Jemele Hill for this type of criticism of President Trump. I personally think its disgusting for any celebrity to stalk, threaten of attack Public Figures like The President/ Commander in Chief.

Additionally, ESPN SportCenter host Jemele Hill, was a massive fan of former President Obama, just like her bosses at ESPN and Disney too. Interesting why she wasn’t  disciplined harder by ESPN? Verging on Treasonous! 

I sure hope ESPN, Jemele Hill, and Disney all remember, threatening the President of the United States is a class E felony under the United States Code Title 18, Section 871.The offense is punishable by up to 5 years in prison, a $250,000 maximum fine, a $100 special assessment and 3 years of supervised release. 

Note: Hill, third to left) was invited to the White House and photographed with President Obama and first lady Michelle Obama in 2015 and 2016. Hill posted the following photo to Twitter.

On Monday 11 September 2017,  ESPN’s Jemele Hill tweeted: “Donald Trump is a white supremacist who has largely surrounded himself w/ other white supremacists.” On Tuesday afternoon, amid an outcry from conservatives on social media, ESPN responded: Hill’s comments “do not represent the position of ESPN. We have addressed this with Jemele and she recognizes her actions were inappropriate.”


In fact, with ESPN almost collapsing this year in March, ESPN cut over $100 million in salaries and many of the most visible and high profile stars in its network, I am positive the heavily male target audience like me, much preferred the days when watching sports was filled with great catches, big hits, sacks, tip-offs and NO left leaning political commentary during mid game.

I have continued to read and see that ESPN continues to have a massive amount of male viewers and subscribers jumping from the sinking ships this year. In fact, in November 2016, ESPN lost over 600,000+ subscribers and highlighted its worst month ever. 

Importantly, at their recent height of their popularity, ESPN in 2011, was available to over 100 plus million homes. Now that’s a huge percentage of primarily male sportsmen loving and enjoying their sports. BUT, women are becoming much more active in recent years too, thanks to successes in Basketball, Soccer, Swimming, Tennis, etc.

I think it is clear to see ESPN executives have been impacted heavily by Fox Sports and other cable TV networks painting them ‘left of center’ or pushing the clearly leftist or progressive views of John Skipper (President ESPN) and his boss, Bob Iger (CEO Disney). I just thought as marketing strategist, John Skipper and ESPN and Disney execs would order a network-wide move to the ‘middle’ to not alienate half of their audience. e.g. conservatives 

ESPN have also had brutal months, much of it self-inflicted, from re-assigning broadcaster Robert Lee to the arrest of Ryen Russillo (The Ryen Russillo Show) to the Today Show publicity given to Doug Adler, for a remark about Venus Williams at The Australian Tennis Open.  As you might recall, ESPN found itself in a major controversy after the network reassigned broadcaster Robert Lee from a Virginia football game out of concern for reaction to his shared name with Confederate General Robert E. Lee.

One only has to think back what ESPN recently did to both former NFL Coach Mike Ditka from its “Sunday NFL Countdown.” Ditka, who had supported Trump for president and endorsed him in 2015.

ESPN’s recent history of tolerance when it comes to leftist viewpoints, is really spot-lighted with their recent management for stories like:

  • Not punishing or firing its host and analyst, Tony Kornheiser, after he suggested tea-party members are “like ISIS trying to establish a caliphate here” in October 2015.
  • ESPN honored Caitlyn Jenner (formerly Bruce Jenner) with an Arthur Ashe Courage Award after the Olympic gold medal-winning decathlete came out as a woman.
  • Then, when former San Francisco 49ers quarterback Colin Kaepernick refused to stand for the National Anthem. 

Note: Colin Kaepernick during Kneeling For US National Anthem. 

With ESPN’s ad revenue plummeting, male viewers jumping from the sinking ESPN ship and Disney CEO Bob Iger and John Skipper steering the course – just not sure whether one of my old favorites will live another year.


As many fans and ESPN fanatics are now asking – When you alienate half of your potential consumers, primarily males college educated and conservatives, why should you expect their uninterrupted loyalty?

Lets just hope ESPN doesn’t find itself in another controversy anytime soon. 

Finally, if you are serious about your new business results in Q4/2017, contact me now as developing and implementing the perfect new business strategy and plan. 


More about Geoff De Weaver:

Feel free to get in touch with Geoff for further information:

Contact me directly at: or hit me on skype: gdeweaver



Share This Post


Join Geoff’s millions of online subscribers. Get world-class results fast to be more productive, confident and be the next ‘success story’

* indicates required

You have successfully subscribed to the newsletter

There was an error while trying to send your request. Please try again.

Geoff De Weaver will use the information you provide on this form to be in touch with you and to provide updates and marketing.