WHAT IS GOING TO EMERGE AFTER WEB1, WEB2, WEB3 AND METAVERSE & WHAT ROLE WILL BLOCKCHAIN PLAY IN THE FUTURE?
As I was sitting back and reminiscing the past Christmas vacations and dreaming of my future after my Christmas Dinner, I started thinking about 2023 and the personal and business objectives I wanted to achieve.
In fact, watching the explosion of the metaverse, crypto, and blockchain, I know I must foster a culture of innovation and risk-taking again. I also believe successful businesses must take calculated risks and embrace innovation. Encouraging my team to think creatively and take calculated risks in order to drive growth and success in this blockchain/metaverse era too!
As I have been involved with web1 and Internet Marketing from the start (circa 1995/96 with my first NASDAQ listing) – I continue to find myself pondering upon the future of the Internet and the exciting technologies/projects coming!
It is difficult to predict exactly what will emerge after Web 1.0, Web 2.0, Web 3.0, and the metaverse, as technological developments tend to evolve rapidly and in unexpected ways. However, it is likely that new technologies and platforms will continue to emerge that build upon and expand upon the capabilities of the metaverse and other existing technologies.
As for the role of blockchain, it is likely that this technology will continue to play a significant role in the future development of the internet and digital technologies. Blockchain has the potential to revolutionize a wide range of industries and sectors, including finance, supply chain management, and identity verification, and it is expected to have a significant impact on the way that businesses and individuals interact and transact online.
As I “investigate” 2023, I believe blockchain technology has the potential to play a significant role in the future of various industries and sectors.
SOME POSSIBLE WAYS IN WHICH BLOCKCHAIN COULD BE USED IN THE FUTURE INCLUDE:
- Real estate: Blockchain could be used to facilitate the buying and selling of real estate, including the transfer of ownership and payment of fees.
- Financial transactions: Blockchain could be used to facilitate secure and transparent financial transactions, including the exchange of currencies, assets, and securities.
- Supply chain management: Blockchain could be used to track the movement of goods and materials through the supply chain, improving efficiency and reducing the risk of fraud.
- Identity verification: Blockchain could be used to verify the identity of individuals and organizations, improving security, and reducing the risk of identity theft.
- Voting systems: Blockchain could be used to create secure and transparent voting systems, improving the integrity of elections.
- Medical records: Blockchain could be used to store and manage electronic medical records, improving the efficiency and accuracy of healthcare.
- Art and collectibles: Blockchain could be used to authenticate and track the ownership of art and collectibles, improving the security and transparency of the market.
- Energy trading: Blockchain could be used to facilitate the trading of renewable energy credits and other forms of clean energy.
Overall, the role of blockchain in the future will depend on its adoption and use by various industries and sectors.
THE RAPID DEVELOPMENT OF INTERACTIVE & DIGITAL MEDIA
Overall, the future of the internet and digital technologies is likely to be shaped by a combination of new technologies and platforms, and it is difficult to predict exactly what form these will take. However, the development of the internet and digital technologies will continue to have a significant impact on how we live, work, and interact with each other.
The rapid development of interactive media, such as online services and the World Wide Web, took many consumer marketers by surprise in the 1990s and early 2000s because it represented a significant shift in the way that people accessed and interacted with information and media.
Prior to the widespread adoption of the internet, traditional marketing channels, such as television, radio, and print, were the primary means of reaching and engaging consumers. However, the rise of the internet and the development of interactive media platforms changed the landscape of marketing and presented new challenges and opportunities for consumer marketers.
As for the top players or companies at the time, many of the early pioneers in the field of internet marketing and interactive media were technology companies, such as: AOL, Prodigy, and CompuServe, which offered online services and platforms for accessing the internet.
TWO INSPIRATIONAL COMPANIES EARLY IN MY CAREER
Other companies that were early leaders in the field of internet marketing included digital agencies, such as Modem Media and Poppe Tyson, which were founded in the late 1980s and early 1990s and focused on creating interactive marketing and advertising campaigns for clients. Overall, the rapid development of interactive media in the 1990s and early 2000s was a significant shift in the landscape of marketing and presented new challenges and opportunities for companies across a wide range of industries.
Importantly, I feel blessed that while I was living in Westport, CT – I was fortunate enough to have watched real-time the ‘start’ of interactive media and the birth of “Internet Marketing” with BOTH Modem Media and Poppe Tyson based in the neighboring city and Poppe Tyson close by in NYC.
In fact, Modem Media and Poppe Tyson were both early pioneers in the field of internet marketing and interactive media, and both companies were headquartered in the United States and neighbors of me!
1. Modem Media:was founded in 1987 by G.M. O’Connell and K.D. Wailes. The company was one of the first digital agencies to focus on interactive marketing and advertising, and it helped to shape the direction of the industry as it developed over time. Modem Media was acquired by Digitas in 2006 and is now a part of the Publicis Groupe. Based in Norwalk, CT. The company was founded in 1987 and was one of the first digital agencies to focus on interactive marketing and advertising.
2. Poppe Tyson:was founded in 1991 by Chuck Martin and Maria Mandel. The company was an early pioneer in the field of internet marketing, with a focus on creating online brand experiences for clients. Poppe Tyson was acquired by Omnicom (NYSE: OMC) in 2001 and is now a part of the Omnicom Group.
Overall, both Modem Media and Poppe Tyson were early leaders in the field of internet marketing and helped to shape the direction of the industry as it developed over time. Both companies were headquartered in the United States and had a significant presence in the digital marketing industry.
So, I was blessed to have great role models and incredibly inspiring companies early in my global career!
WHO WERE THE TECH PEOPLE THAT PIONEERED OR COINED THE NAMES: WEB 1.0, WEB 2.0, WEB 3.0 AND METAVERSE?
Web 1.0, Web 2.0, Web 3.0, and the metaverse are terms that were coined by various individuals and groups to describe different stages of the development of the World Wide Web.
Here is a brief overview of who is credited with coining each term:
Web 1.0:The term “Web 1.0” was coined by Darcy DiNucci in 1999 to describe the early stage of the World Wide Web, which was characterized by static, HTML-based websites that were largely read-only and did not allow for user interaction.
Web 2.0:The term “Web 2.0” was coined by Tim O’Reilly in 2004 to describe the next stage of the World Wide Web, which emphasized user-generated content, social media, and web-based applications.
Web 3.0:The term “Web 3.0” has been used to describe a variety of different technologies and trends, including the use of artificial intelligence and machine learning to create more intelligent and personalized experiences for users.
Metaverse:The term “metaverse” was coined by science fiction author Neal Stephenson in his 1992 novel “Snow Crash,” and has been used to describe a virtual shared space that is immersive, interactive, persistent, and shared among users.
Overall, these terms have been used to describe different stages of the development of the World Wide Web and have been coined by various individuals and groups to help describe and understand the evolving landscape of the internet and digital technologies.
HOW MANY METAVERSES WILL BE IN THE VIRTUAL WORLD IN THE FUTURE? AND WILL FACEBOOK / META BE THE LARGEST?
I personally believe it is difficult to predict exactly how many metaverses will exist in the virtual world in the future. A metaverse is a virtual world that is shared by multiple users and allows for immersive and interactive experiences. There are already several metaverses in existence, and it is likely that more will be developed in the future as the technology continues to advance.
BUT I sure know, there will be winners and there will be losers in the metaverse – just like the ‘dot com’ crash days in 2001. E.g., during the dot-com crash, many online shopping companies, such as: Pets.com, Webvan, and Boo.com, as well as several communication companies, such as Worldcom, NorthPoint Communications, and Global Crossing, failed and shut down.
It is also difficult to predict whether Facebook’s META platform will be the largest metaverse in the future. META is a virtual reality platform developed by Facebook that allows users to create and explore immersive virtual worlds. While META has gained popularity and has a large user base, it is difficult to say whether it will remain the largest metaverse in the future as competition and technological advancements continue to evolve.
THE TOP 10 METAVERSES IN 2022
A metaverse is a collective virtual shared space, created by the convergence of virtually enhanced physical reality and physically persistent virtual space, including the sum of all virtual worlds, augmented reality, and the internet.
Here is a list of the top 10 metaverses in existence, based on their popularity and the number of users:
1. Second Life– a virtual world developed by Linden Lab that launched in 2003.
2. Minecraft– a sandbox video game developed by Markus Persson and later developed and published by Mojang Studios.
3. Roblox – a massively multiplayer online game platform and game creation system that allows users to design their own games and play a wide variety of games created by other users.
4. The Sims Online– a massively multiplayer online version of the popular single-player life simulation game The Sims.
5. World of Warcraft– a massively multiplayer online role-playing game (MMORPG) developed by Blizzard Entertainment.
6. Fortnite– a battle royale game developed by Epic Games.
7. Animal Crossing: New Horizons– a life simulation game developed and published by Nintendo for the Nintendo Switch.
8. The Elder Scrolls Online– a massively multiplayer online role-playing game (MMORPG) set in the world of the popular single-player role-playing game series The Elder Scrolls.
9. Eve Online– a space-based massively multiplayer online role-playing game (MMORPG) developed and published by CCP Games.
10. Final Fantasy XIV– a massively multiplayer online role-playing game (MMORPG) developed and published by Square Enix.
TOP 5 METAVERSE COMMUNITIES TODAY FOR LUXURY BRANDS LIKE: GUCCI, CHANEL, ROLEX, LOUIS VUITTON, AND HERMES
There are several metaverse communities that allow users to buy and sell virtual goods and services, including virtual versions of products from well-known luxury brands like: Gucci, Chanel, Rolex, Louis Vuitton, and Hermes.
Here are the top 5 metaverse communities currently that offer luxury types of experiences:
1. Second Life– Second Life is a virtual world developed by Linden Lab that has been in operation since 2003. It is one of the oldest and most well-known metaverse communities, and it offers a wide variety of virtual experiences, including the ability to buy and sell virtual goods and services. Users can purchase virtual clothing, accessories, and other items from well-known luxury brands, as well as participate in virtual events and activities.
2. The Metaverse– The Metaverse is a virtual world developed by The Virtual World Education Roundtable (VWER). It is a community-driven platform that allows users to create, buy, and sell virtual goods and services. Users can purchase virtual clothing, accessories, and other items from well-known luxury brands, as well as participate in virtual events and activities.
3. Virtual Realms– Virtual Realms is a virtual world platform developed by Virtual Realms, Inc. It offers a variety of virtual experiences, including the ability to buy and sell virtual goods and services. Users can purchase virtual clothing, accessories, and other items from well-known luxury brands, as well as participate in virtual events and activities.
4. IMVU– IMVU is a virtual world and social network that allows users to create and customize their own avatars, as well as buy and sell virtual goods and services. Users can purchase virtual clothing, accessories, and other items from well-known luxury brands, as well as participate in virtual events and activities.
5. Avakin Life– Avakin Life is a virtual world and social network developed by Lockwood Publishing. It allows users to create and customize their own avatars, as well as buy and sell virtual goods and services. Users can purchase virtual clothing, accessories, and other items from well-known luxury brands, as well as participate in virtual events and activities.
It is worth noting that the availability of virtual goods and services from specific luxury brands may vary depending on the metaverse community and the policies of the individual brands. Some brands may have partnerships or collaborations with specific metaverse communities, while others may not be represented at all.
SUMMARY:
As a pioneer, visionary, and entrepreneur since the ‘dot com’ days, I urge all professional real estate brokers, real estate agents, developers, real estate portfolio managers, entrepreneurs, ceo’s, etc. to quickly start studying and modeling yourself after people who are already getting massive results and success by creating: virtual worlds, building, and using the metaverse, smart contracts, tokenization, crypto, NFTs, and web 3.0 strategies.
Importantly, understand some brands may have partnerships or collaborations with specific metaverse communities, while others may not be represented at all. Additionally, the availability of virtual goods and services may change over time, so it is always a “great idea” to check the current offerings of a particular metaverse community before making a purchase. (Look before you leap!)
MORE ABOUT GEOFF DE WEAVER:
Geoff De Weaver is an award-winning Silicon Valley & Madison Avenue media executive, who has lived and worked globally (e.g., Asia, North America, South America, Europe, and Australia) with a track record of pioneering digital marketing and launching cutting edge content and technology to drive revenue, audience engagement and brand loyalty. He has ‘pivoted’ back into real estate with Keller Williams On The Water Sarasotaafter returning to his old hometown.
TOP 1% in The Real Estate Industry worldwide with a network of 874,000,000 + as of December 2022.
I take ownership of client/brand deliverables. And I am always proud & motivated to act as a trusted advisor for many CEO’s, CMO’s, Entrepreneurs, Iconic & Luxury brands worldwide.
I believe people all over the world are capable of incredible things if they have the support, trust, and cooperation they need. I am at my best when I can provide support and leadership, build the structure, culture, and advocate for others to achieve their goals and feel fulfilled. I like to inspire my team, clients, and customers so that they can change the world and make it a better place.
Geoff is a super strategist who directs Fortune 500 clients to define their vision, create a strategy, and harness their internal innovation to grow their business or reinvent their products. Expert at building and transforming brands, businesses, and digital & physical customer experiences at scale. Focus on building adoption for what’s next: worldwide, emerging markets, languages, audiences, trends & tech.
Connect with Geoff at:
LinkedIn: https://www.linkedin.com/in/geoffdeweaver/
Twitter at: https://twitter.com/geoff_deweaver
YouTube: https://www.youtube.com/watch?v=lXLsYLrl7w8&t=15s
Amazon Authors on: Geoff’s Books, Biography and Blog
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