Category: YouTube

What is Influencer Marketing?

My definition is: ‘Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.’ Additionally, I would like to really define the …

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Creating & Leveraging One:One Relationships via Video and DRTV

By Geoff De Weaver, CEO + Founder Touchpoint Entertainment Inc. Despite YouTube and Facebook accelerating with video online, direct response TV (DRTV) is still under-valued and misunderstood despite years of use. But DRTV still gets amazing results can builds brands that generate huge amounts of revenue, customer loyalty and trust. …

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Why YouTube and Facebook are spanking the ‘traditional’ TV Networks and Cable TV

By Geoff De Weaver, CEO + Founder of Touchpoint Entertainment Inc. Major brands and marketers globally are looking for highly targeted, engaged and active communities of loyal fans to build even bigger tribes and sell more products and services. The ‘next generation’ of young and smart Chief Digital Officers (CDO’s), …

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