MAKING SENSE OF HASHTAGS ON LINKEDIN
Over the past two years, LinkedIn has been actively encouraging users to post and search for specific hashtags using the Your Communities section on the left-hand side of their LinkedIn feed. This means, if you can see the ‘Your Communities’ box on your home page, you have the ability to manage hashtags and conversations much more …
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A SOCIAL MEDIA STRATEGY IS GREAT FOR NEW BUSINESS FOR ADVERTISING AGENCIES
As I have long stated, new business is the ‘lifeblood’ of any agency. But acquiring those new accounts and brands has become increasingly complex and vastly harder to win over the last decade. However, those that have clarity, energy, courage and influence will continue to grow and profit! Clients and …
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What is Influencer Marketing?
My definition is: ‘Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.’ Additionally, I would like to really define the …
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Why New Business is CRITICAL in 2017 and Beyond
With today’s clients demanding more data, better targeting, more accountability, better customer experiences and demanding cost-effective new business results for their brands and companies. How is your client/agency relationship traveling into 2017? Does your advertising or branding agency help you improve and simplify your marketing and new business needs and …
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WANT MORE NEW BUSINESS, INFLUENCE, HIGHER PROFITS & REVENUE in 2017? (Part 2)
Following on from Part 1 of my last article, where I was talking about driving new business in January 2017 (Q1 2017), this final quarter 2016 – all CEO’s, Boards and new Business Director’s certainly know if they are going to hit 2016 numbers or not. BUT, for those of …
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