Category: RFI

THE VITAL IMPORTANCE OF YOUR INBOUND & OUTBOUND CAMPAIGNS IN 2018

Having grown up in a family with both my parents pioneers in the US Direct Response and Marketing Industry, and having watched and learned all about the benefits, strategies and tactics used to increase response levels, pinpoint target audiences, use of compelling OFFERS, selecting the best lists and using the …

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PITCHING TO WIN AMAZING CLIENTS & BRANDS

What separates the winners from the losers when pitching a great client if you are an Advertising Agency? There are several key factors why clients most commonly don’t hire an agency after the pitch! Here is a great summary of the best tips I can share after 25 years of …

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Business Development is a ZERO-SUM Game

  If you’re an Advertising Agency, Digital Agency, PR Company, etc. – to be successful in new business development today, you must play a ZERO-SUM game. By that I mean, building partnerships and client relationships in a fundamentally different kind of way – one that gives the potential to GROW …

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NEED TO WIN MORE BUSINESS & GENERATE MORE SALES & REVENUE

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