SEVEN THINGS THAT WILL MAKE 2019 YOUR MOST SUCCESSFUL YEAR EVER
With Christmas 2018 almost upon us, you can be celebrating the fact that you’ve achieved your biggest goals of the year… So… if you don’t plan right for 2019, you can be vowing that you will not do the same thing and that next year will be different. DON’T LIMIT YOUR CHALLENGES …
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Why Ad Agencies need to understand Bitcoin & move to cryptocurrencies
While most people, businesses and Ad Agencies are still trying to grasp the concept and technology of Bitcoin or accept Bitcoin payments and its underlying blockchain technology that makes cryptocurrencies (700+ cryptocurrencies). I think Ad Agencies, especially those with global offices and operations should become more progressive and innovate using …
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Winning New Business in 2018
Having worked in the Advertising Industry since 1985, I thought I would take my crystal ball out, and reveal my thoughts on how to build a winning New Business Program in 2018 and beyond. A highly successful New Business program is critical for every agency, entrepreneur or Marketer in the …
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A SOCIAL MEDIA STRATEGY IS GREAT FOR NEW BUSINESS FOR ADVERTISING AGENCIES
As I have long stated, new business is the ‘lifeblood’ of any agency. But acquiring those new accounts and brands has become increasingly complex and vastly harder to win over the last decade. However, those that have clarity, energy, courage and influence will continue to grow and profit! Clients and …
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NEW BUSINESS PITCHES – NO PLACE FOR BEGINNERS
Do you have the best skills to win a greater share of new business pitches in 2018? Do you have the right mindset, skillset, to deliver exceptional and compelling presentations and high stake pitches? Do you and your team always pitch to win? Over the years I have loved …
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MY PRO TIPS TO AWAKEN YOUR INNER HUNTER IN 2018
Living in the Internet and Mobile Age means we all live in a time of unprecedented speed, innovation and change. If you want to thrive, excel and be high performer in New Business and building Ad Agencies today, you must move beyond the traditional ‘farmer’ mindset. This is how most …
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EVERY ADVERTISING AGENCY AND CEO NEEDS TO USE TWITTER IN 2018
As I have often stated, Twitter’s greatest strength over every other social networks today is its ability to transmit the latest breaking news, wins, gains, mergers and takeovers instantly and in real-time. Supplying real time information, results, images and video worldwide is critical in 2018. Even Cable TV and Mainstream media …
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AGENCY REMUNERATION, AGENCY RETAINER OR BILLABLE HOURS ?
I thought I would address a quick question, I get asked each and every week by brands or clients looking to understand how to work with a Brand Agency, Digital Agency or even a PR Company. They want to understand in how do I get more ‘bang for my bucks’ ? …
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THE VITAL IMPORTANCE OF YOUR INBOUND & OUTBOUND CAMPAIGNS IN 2018
Having grown up in a family with both my parents pioneers in the US Direct Response and Marketing Industry, and having watched and learned all about the benefits, strategies and tactics used to increase response levels, pinpoint target audiences, use of compelling OFFERS, selecting the best lists and using the …
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WHY ADVERTISING AGENCIES MUST INVEST IN WINNING NEW BUSINESS PITCHES IN 2018
If you truly want to win an greater share of NEW BUSINESS in 2018 while winning minds, hearts and iconic brands, here’s how. I am going to highlight some of the key factors you must be aware of to outperform the competition with your presentations, pitches and chemistry so you …
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