Category: Millennials

Why Direct Marketing continues to GROW

Today more than ever, direct marketing is a thriving, dynamic industry and field that just continues to explode and consistently adjusts to fit the ever changing need of Americans (and everyone globally) to the  changing lifestyles of consumers and businesses. Always offering convenience, selection and value! WHAT IS DIRECT MARKETING? …

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My 2017 New Year’s Business Resolutions

The most successful and ambitious people I know today, all step toward their goals but not with a singular step. Each step or discipline is not a singular discipline or move. Each project is not a singular project. The most successful people today, see  that everything they do—and every detail, …

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Planning for Global Marketing & Advertising Success – a ‘Local Touch’

By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc., Touchpoint Entertainment Inc., or connect with me on Twitter:   I thought I would reflect and share some of my thoughts on some of the global campaigns and brands I have worked with over the last two decades. As …

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Why today’s best marketers and startups must have a higher mission + purpose…

Geoff De Weaver, CEO + Founder, Geoff De Weaver Inc. +   Today’s best marketers and many startups getting so much traction because of: passion, purpose, stakeholder integration, conscious leadership, authenticity, inspiration and a positive culture, which encourages activism. Additionally, the best companies also understand that they need to inspire both …

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Startups are just better students of History than today’s REGRESSED Fortune 500’s

By Geoff De Weaver, CEO + Founder of Touchpoint Entertainment Inc.   As a pioneer in the Internet Marketing space since 1994/95 and working in San Francisco from 1998, it seems to me, that the last decade of my life has been like a bad rerun of “Ground Hog …

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Millennials – Economic Ascendency & Transformation

By Geoff De Weaver, CEO + Founder Touchpoint Entertainment Inc.   The largest generations in history is about to move into its prime spending years and have the clout to become the powerhouse and dominate cohort of the Digital Age. Millennials are poised to reshape the economy; their unique experiences …

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