Category: Madison Avenue

EVERY ADVERTISING AGENCY AND CEO NEEDS TO USE TWITTER IN 2018

As I have often stated, Twitter’s greatest strength over every other social networks today is its ability to transmit the latest breaking news, wins, gains, mergers and takeovers instantly and in real-time. Supplying real time information, results, images and video worldwide is critical in 2018. Even Cable TV and Mainstream media …

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8 NEGOTIATION TACTICS THAT WON ME THE BEST DEALS WITH CLIENTS

I thought I would share one of my favorite, but rarely discussed topics in the news, media and with other senior Advertising and Marketing leaders today. In fact, I thought I would outline some of the key findings that have been responsible for hundreds of millions of dollars in advertising …

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AGENCY REMUNERATION, AGENCY RETAINER OR BILLABLE HOURS ?

I thought I would address a quick question, I get asked each and every week by brands or clients looking to understand how to work with a Brand Agency, Digital Agency or even a PR Company. They want to understand in how do I get more ‘bang for my bucks’ ? …

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THE VITAL IMPORTANCE OF YOUR INBOUND & OUTBOUND CAMPAIGNS IN 2018

Having grown up in a family with both my parents pioneers in the US Direct Response and Marketing Industry, and having watched and learned all about the benefits, strategies and tactics used to increase response levels, pinpoint target audiences, use of compelling OFFERS, selecting the best lists and using the …

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WHY A GROWTH MINDSET IS CRITICAL TO WIN NEW BUSINESS

Over the years I have always found if you are dedicated, focused and have clarity on winning business and growing, in areas like: improving motivation, innovation, or productivity, your mindset  must always be certain, reachable and obtainable.  I have also found that before you chase your dreams and goals, it’s critical …

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HOW TO BUILD TRUST & INFLUENCE WITH YOUR CLIENTS

One thing I have learned over the past 25 years in marketing, advertising and communications is, nothing erodes personal credibility faster than a lack of trust. If you want people to show up daily, and do amazing work, you need to create a culture fueled by trust. As a leader, you …

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Organic Growth & Customer Loyalty is the BEST Agency Business

  I have worked in digital, branding and direct agencies for the past 25 years, and an agency’s organic growth is the most misunderstood aspect of seeking new agency business. It is also vastly underrated and unappreciated aspect of its contribution to an Agency’s growth Since the downturn of business …

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HOW TO WIN HIGH-END CLIENTS AND BRANDS?

Having pondered this question daily for over two decades, I know the answer contains many layers of strategies, tactics and persistence to achieve a level of competency and high performance. The key phrase is ‘high performance’, not just have an occasional peak performance or outstanding game once each season BUT, …

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PITCHING TO WIN AMAZING CLIENTS & BRANDS

What separates the winners from the losers when pitching a great client if you are an Advertising Agency? There are several key factors why clients most commonly don’t hire an agency after the pitch! Here is a great summary of the best tips I can share after 25 years of …

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