Category: Innovation

BIG VS. SMALL?

  Having worked for Multinational Advertising Agencies in Manhattan, San Francisco, Sydney, Australia, Wellington, NZ, Taipei, Taiwan, etc. as well as small independent agencies –  I have experienced the Pro’s and Con’s in both big and small agency  environments. When I began my career in advertising, I viewed working at Multinational Ad …

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5 Universal Marketing Principles

Over the last 25 years of marketing in various cities in numerous countries, over hundreds of different brands – one question that I have been repeatedly asked by Clients and Marketers is – What are the 5 most basic ways to succeed in Marketing and Advertising today?’ I was asked …

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What is Influencer Marketing?

My definition is: ‘Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.’ Additionally, I would like to really define the …

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The Battle of Titans: Amazon, Google, Facebook and Apple

  Having first moved to San Francisco in 1999, I can vividly recall the early days of Internet Marketing and Advertising. From the days of Amazon specializing in books, Google competing in the search engine space, Apple was a computer company and Facebook was kicking off at Harvard University. Those …

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Want to be a Global Influencer?

A theory Malcolm Gladwell popularized in his book, Outliers, stated that 10,000 hours of practice can turn anyone into an expert BUT, I remain highly skeptical and don’t necessarily agree with Gladwell’s assumption. In fact, I have personally met and gotten to know hundreds of swimmers, athletes, musicians, speakers, etc – …

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Full Transcript + Video: President Trump News Conference

On Thursday February 16, 2017, President Trump announced his new nominee for labor secretary, Alexander Acosta, during a news conference at the White House. Following is the transcript of that event, as prepared by the Federal News Service.  Hailing from New York, being a proud American, flag-waver, a believer in …

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US President Donald Trump’s Inauguration summary + FULL speech transcript

  It’s official now, Barack Obama is out and Donald J Trump is our new POTUS. Before I share the FULL Speech and Transcript below, I would just like to highlight why this speech was so impressive, rousing and poignant to me. In fact, I would say I feel more …

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My 2017 New Year’s Business Resolutions

The most successful and ambitious people I know today, all step toward their goals but not with a singular step. Each step or discipline is not a singular discipline or move. Each project is not a singular project. The most successful people today, see  that everything they do—and every detail, …

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Why New Business is CRITICAL in 2017 and Beyond

With today’s clients demanding more data, better targeting, more accountability, better customer experiences and demanding cost-effective new business results for their brands and companies. How is your client/agency relationship traveling into 2017? Does your advertising or branding agency help you improve and simplify your marketing and new business needs and …

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WANT MORE NEW BUSINESS, INFLUENCE, HIGHER PROFITS & REVENUE in 2017? (Part 2)

Following on from Part 1 of my last article, where I was talking about driving new business in January 2017 (Q1 2017), this final quarter 2016 – all CEO’s, Boards and new Business Director’s certainly know if they are going to hit 2016 numbers or not. BUT, for those of …

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