Category: DRTV

Moving from Awareness to Loyalty for maximum impact

Having grown up in a family of Direct Marketers while in New York in the 1970s/80s, I have always found that the keys to marketing and advertising success always included an integrated marketing approach across all ‘touchpoints’ available. (digital and physical) In the early days, up until the early 1990’s …

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Is your Marketing benefiting from video & DRTV in 2016?

By Geoff De Weaver, CEO + Founder Touchpoint Entertainment Inc.   Having worked in or run brand advertising agencies, direct marketing and digital agencies globally for over 25 years – I am puzzled as to why those currently using: Big Data, Mobile Marketing, Cloud, Internet of Things, Analytics to …

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Creating & Leveraging One:One Relationships via Video and DRTV

By Geoff De Weaver, CEO + Founder Touchpoint Entertainment Inc. Despite YouTube and Facebook accelerating with video online, direct response TV (DRTV) is still under-valued and misunderstood despite years of use. But DRTV still gets amazing results can builds brands that generate huge amounts of revenue, customer loyalty and trust. …

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