How To Build a Startup and be an amazing Founder

How To Build a Startup and be an amazing Founder

By Geoff De Weaver, CEO + Founder, Geoff De Weaver Inc. +


I think the best and most successful companies today are formed when entrepreneurs are able to expertly build, inspire, motivate and lead their teams. Importantly, I firmly believe the leaders I admire the most are also passionate, have integrity and lead with purpose. E.g. Elon Musk, Mark Benioff, Tim Cook, Bono, Christine Lagard, Justin Trudeau, Steve Kerr, Pope Francis, etc.

Successful founders, entrepreneurs and leaders are able to methodically hire the best talent and then effectively lead their workforce from the front and by example.

In fact, according to
 management expert Peter Drucker, most businesses would
 double their profits if they increased employee productivity by just 10%.

Additionally, in an article in the July 2013 Harvard Business Review article, ‘Employee Engagement Does More Than Boost Productivity’, it highlighted that employee engagement is not simply about improving productivity. It noted that according to the meta-analysis of 1.4 million employees conducted by the Gallup Organization, that organizations with a high level of engagement reported 22% higher productivity.

I especially agree with this observation by Jim Harter Ph.D., a chief scientist at Gallup Research, when he explained what engaged employees do differently …“Engaged employees are more attentive and vigilant. They look out for the needs of their coworkers and the overall enterprise, because they personally ‘own’ the result of their work and that of the organization.”

Let me repeat these critical points – most businesses would double their profits if they increased employee productivity by just 10% AND, report higher engagement of up to 22%.

Screen Shot 2016-06-19 at 3.38.02 PM

Successful leaders boost employee productivity by doing many things, including:

  1. Increasing employees’ energy, enthusiasm, health, spiritual and financial freedom and motivation.
  2. Providing clarity on their goals, objectives and routines.
  3. Setting challenging company-wide goals and clearly defined objectives.
  4. Having formal plans for personal development and growth.
  5. Providing employee coaching, mentoring, guidance and open and honest expressiveness.
  6. Sharing information with their teammates, organization and network. Always being authentic, transparent daily.
  7. Doing as they say and saying as they do.
  8. Encouraging feedback and ideas from all employees, suppliers, partners and stakeholders.
  9. Providing helpful feedback on performance.

Great leaders, lead from the front and always have integrity.

They set a great example. But, they also realize that their employees are the ones that do the heavy lifting. The successful founders and entrepreneurs are like ‘conductors’ and their employees are the musicians and the orchestra in which they conduct in perfect harmony. And when orchestrated properly, the result is brilliance.

Screen Shot 2016-06-19 at 3.36.49 PM

As long as I can remember, I have been drawn like a magnet to people who believe that just being good isn’t really good enough.

People who strive to be the best and are always trying to improve their performance excite me.

Being passionate, inspirational and having a hunger for self-improvement has been contagious and that’s why I often write and talk about these topics in my posts.

It’s also why I choose to run my businesses based on passion and purpose.

I’d like to share some of the insights I’ve gained over the last 20 years of working in Global Markets with Startups and Innovative companies.

They are:

  1. Inspiration is the most powerful of all the differentiating competencies for a leader.
  1. Inspiration works as a catalyst, it is not sufficient in and of itself, its power comes when it is placed in combination with other leadership attributes e.g. ‘purpose’, ‘passion’, ‘drives for results’ or ‘strategic thinking’.
  2. Inspiration is seldom ‘one thing’ – it’s a combination of behaviors (setting stretch goals, creating vision, setting clear direction, communication, teamwork, innovation). You can focus on each of these alone, BUT it’s the combination that is responsible for the more dramatic improvement in inspirational leadership – real impact is in combined interaction.
  3. Leaders vary in their inspirational techniques they prefer to use different techniques to appeal to different people, staff or colleagues. Having worked worldwide, I definitely have found, different people respond to different methods of inspiration.
  4. Inspiration works best when it has an end goal and importantly a ‘purpose’. Especially when two-thirds of Millennials, express a desire to leave their organizations by 2020.
    1. Businesses must adjust in how they nurture loyalty among Millennials or risk losing a large percentage of their workforces.
    2. Additionally, according to a recent study by Deloitte, Millennials have one foot out the door. In fact, forty-four percent of Millennials say, if given the choice, they would like to leave their current employers in the next two years.
  5. Inspiration is contagious and ignites passion, bold enthusiasm and the physical vibrancy need for purpose too!
  6. Because of the formal positions of leaders, their emotions can have a dramatically, compounded degree of influence upon their subordinates. Importantly, this multiplies the effect of their behavior and their emotions as it also affects and impacts on how their staff, suppliers, partners feel inside too.

As I have said in recent articles, make sure you identify all specific actions, improvements and attitudes you or your team must ‘step up’ to in terms of performance and productivity. AND, If you want High Performance, you must set clear and defined goals for your efforts and execution. Clearly define your Standards of Performance. BE PRECISE and raise the bar.

Conclusion, if you’re one of those brands or companies that’s not reaching your goals and losing profits because your employees under perform or simply don’t care enough, you need to reach out now and let us help you improve the aspects of low or average employee performance and turn it around.


Make your difference



More about Geoff De Weaver:

Geoff De Weaver_May 2016_LennoxHeadSurfShop

Feel free to get in touch with Geoff for further information:

If you loved this article, I know you’ll love these two articles too:

  1. “A better way to think about INNOVATION for Startups, Entrepreneurs + Corporations” by @geoff_deweaver on #LinkedIn


  1. “How To Identify the best Venture Capitalist (VC) for YOU?” by @geoff_deweaver on #LinkedIn




Share This Post


Join Geoff’s millions of online subscribers. Get world-class results fast to be more productive, confident and be the next ‘success story’

* indicates required

You have successfully subscribed to the newsletter

There was an error while trying to send your request. Please try again.

Geoff De Weaver will use the information you provide on this form to be in touch with you and to provide updates and marketing.