Day: February 17, 2016

BIG DATA IN SPORTS MARKETING (Part 2)

By Geoff De Weaver CEO & Founder of Touchpoint Entertainment Inc. https://geoffdeweaver.com/   In part two of my article entitled ‘BIG DATA + BIG IDEAS = BIG IMPACT IN SPORTS MARKETING’, I will continue to talk about a number of leading brands that are accelerating their investments in big data …

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