Day: February 16, 2016

BIG DATA + BIG IDEAS = BIG IMPACT IN SPORTS MARKETING (Part 1)

By Geoff De Weaver CEO & Founder of Touchpoint Entertainment Inc. https://geoffdeweaver.com/   The winning strategy in Sports Marketing today is combining, Big Data and Analytics with a huge creative idea. Importantly, big data provides the insights and transparency while fans and sports fanatics the enthusiasm and momentum. Importantly, big …

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