Tag: Facebook

TODAYS WILD WEST IS THE INTERNET

As I have helped pioneer Internet Marketing in the US and globally since the mid 1990’s and even launched The Omnicom’s Groups (NYSE:OMC) first Digital Agency, Direct Partners in San Francisco in 1999 and I thought after my recent article entitled ‘TRUST REALLY MATTERS IN OUR DIGITAL AGE’ e.g. https://www.linkedin.com/pulse/trust-really-matters-our-digital-age-geoff-de-weaver/ …

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TRUST REALLY MATTERS IN OUR DIGITAL AGE

During my career, I have been fortunate enough to work on amazing brands worldwide like: E*Trade, Weight Watchers, Coca-Cola, P&G, Unilever, Nestles, IBM, etc. – so I know that continuing to build and maintain strong brands MUST be a strategic priority.YES, character, ability, strength and truth are the keys to …

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500,000 TWEETS IN THE ‘DIGITAL TOWN SQUARE’

I am writing this article today, to reflect about 11+ years and some 500,000 Tweets I have shared, reflected, outlined, coached, schooled, educated, referenced, promoted or participated in over the past decade plus. YES – Twitter has become today’s super ‘DIGITAL TOWN SQUARE’. Now approaching 500,000 Tweets – I have …

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Old School vs. Innovative Management Styles

By Geoff De Weaver, CEO + Founder Touchpoint Entertainment Inc.   Humans have been buying, selling, marketing and trading both goods and services for over a millennium. Over that entire period, we have always believed that a single unit of a given product or service could be used by only …

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MOBILE FIRST, Learning Faster, Experiencing more and winning BIG

By Geoff De Weaver, CEO + Founder Touchpoint Entertainment Inc.   If you’re like me, and love all things digital, disruptive and game-changing, the things that captured my attention the most recently at the latest Earnings Announcements for Facebook, Twitter and LinkedIn were all focused around –  social media marketing, …

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WHERE IS YOUR BUSINESS TODAY?… ARE YOU A PARADIGM SHIFTER, UNICORN OR INNOVATOR?

By Geoff De Weaver, CEO + Founder of Touchpoint Entertainment Inc.   Today, Uber is the world’s largest car company yet owns no vehicles, Facebook is the world’s most popular media owner, with some 1.5 billion members but creates little to no content, Airbnb the world’s largest accommodation provider doesn’t …

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Why YouTube and Facebook are spanking the ‘traditional’ TV Networks and Cable TV

By Geoff De Weaver, CEO + Founder of Touchpoint Entertainment Inc. Major brands and marketers globally are looking for highly targeted, engaged and active communities of loyal fans to build even bigger tribes and sell more products and services. The ‘next generation’ of young and smart Chief Digital Officers (CDO’s), …

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