Tag: Digital Disruption

SURVIVING THE COVID-19 RECESSION – THE ART & SCIENCE OF PERSUASIVE NEW BUSINESS PRESENTATIONS

Will the stop-gap measures put in place to help self-employed and small businesses be enough?  My immediate response would be probably not even if they accelerated within the next week or two! BUT, don’t give up and don’t lose your passion, positivity or energy! I recently read a new survey published …

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SURPRISING THINGS I LEARNED FROM LAUNCHING A BOOK WHILE IN HOSPITAL

When my book HOW TO WIN NEW BUSINESS: PROVEN TIPS, TRENDS & TACTICS was published a year ago, I couldn’t have imagined the amazing sequence of events or the impact it would have on my life. For anyone considering writing a book, I want to share some hard truths and life experiences, …

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TODAYS WILD WEST IS THE INTERNET

As I have helped pioneer Internet Marketing in the US and globally since the mid 1990’s and even launched The Omnicom’s Groups (NYSE:OMC) first Digital Agency, Direct Partners in San Francisco in 1999 and I thought after my recent article entitled ‘TRUST REALLY MATTERS IN OUR DIGITAL AGE’ e.g. https://www.linkedin.com/pulse/trust-really-matters-our-digital-age-geoff-de-weaver/ …

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TRUST REALLY MATTERS IN OUR DIGITAL AGE

During my career, I have been fortunate enough to work on amazing brands worldwide like: E*Trade, Weight Watchers, Coca-Cola, P&G, Unilever, Nestles, IBM, etc. – so I know that continuing to build and maintain strong brands MUST be a strategic priority.YES, character, ability, strength and truth are the keys to …

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MAKING SENSE OF HASHTAGS ON LINKEDIN

Over the past two years, LinkedIn has been actively encouraging users to post and search for specific hashtags using the Your Communities section on the left-hand side of their LinkedIn feed. This means, if you can see the ‘Your Communities’ box on your home page, you have the ability to manage hashtags and conversations much more …

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WHY LINKEDIN, B2B, DIRECT MARKETING & SOCIAL SELLING CAN SMOOTH YOUR PATH THROUGH A RECESSION

Having lived and worked through the ‘dot com’ crash in 2001 while living in San Francisco, after living and watching the NASDAQ rise five-fold between 1995-2000 then watching the ‘bubble burst’ and the market dropping almost 77% and losing billions of dollars. THEN, surviving the 2008 Financial crash while living …

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500,000 TWEETS IN THE ‘DIGITAL TOWN SQUARE’

I am writing this article today, to reflect about 11+ years and some 500,000 Tweets I have shared, reflected, outlined, coached, schooled, educated, referenced, promoted or participated in over the past decade plus. YES – Twitter has become today’s super ‘DIGITAL TOWN SQUARE’. Now approaching 500,000 Tweets – I have …

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Old School vs. Innovative Management Styles

By Geoff De Weaver, CEO + Founder Touchpoint Entertainment Inc.   Humans have been buying, selling, marketing and trading both goods and services for over a millennium. Over that entire period, we have always believed that a single unit of a given product or service could be used by only …

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MOBILE FIRST, Learning Faster, Experiencing more and winning BIG

By Geoff De Weaver, CEO + Founder Touchpoint Entertainment Inc.   If you’re like me, and love all things digital, disruptive and game-changing, the things that captured my attention the most recently at the latest Earnings Announcements for Facebook, Twitter and LinkedIn were all focused around –  social media marketing, …

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Why you must DISRUPT YOURSELF + YOUR BUSINESS

By Geoff De Weaver, CEO + Founder of Touchpoint Entertainment Inc. From Uber to Netflix to WhatsApp and Airbnb, digital disruptors are everywhere… Are you willing to do the same things, the same way and risk everything by not listening, watching and anticipating what’s coming your way and/or towards your …

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