When my book HOW TO WIN NEW BUSINESS: PROVEN TIPS, TRENDS & TACTICS was published a year ago, I couldn’t have imagined the amazing sequence of events or the impact it would have on my life. For anyone considering writing a book, I want to share some hard truths and life experiences, I learned from the process.
Over the years I have partnered with Fortune 500 Brands, CEO’s or global marketers on five continents in the rapidly-changing media, digital, FMCG, retail, automotive, telecommunications, hospitality, luxury, communications, financial services & entertainment industries.
Including: Coca Cola, IBM, IMG, P&G, Microsoft, Nike, E*Trade, Nestle, Air France, AT&T, VISA, Unilever, EA.com, Ferrari, Acer Computers, BMW, ABC, BP Oil, The Walt Disney Co, Nike, Weight Watchers, Shutterfly.com, TiVo, DirecTV, EarthLink, Nissan, Pfizer, Gardens.com, Palm, XM Radio, eLuxury.com and more.
I decided it was finally about time to share my expertise gained over three decades and having pioneered Internet Marketing globally in 1995, I felt I had to share the foundational building blocks and digital and marketing strategies I had accumulated in my book. These strategies had contributed to my growth and offered opportunities, both in and outside of the workplace, to scale globally rapidly. They also enabled me to deliver, immense value, increase EBITDA instantly, disrupt competitors, accelerate learning, leverage and co-brand with amazing synergist companies and brands.
BUT, little did I expect or plan, as I finished my book, that my badly injured hip would need replacement surgery. Yes, four decades of football, basketball, tennis, and sport had finally caught up with me! This book was also written to become a ‘legacy’ for my children, and to document my career from: San Francisco to New York City, London, Hong Kong, Sydney Australia, Taiwan, Mexico, New Zealand, Canada and even Japan.
I was most proud of helping to Pioneer Internet Marketing and helping my clients launch on the NASDAQ in 1996. Then being recruited by The Omnicom Group, to launch their first Digital and Interactive Agency in San Francisco in 1999. Yes, four years before Facebook the social networking service launched as TheFacebook on February 4, 2004.
Importantly, this book allowed me to share global knowledge, trends, tips and tactics which generated billions of new business over five continents for my clients.
However, as my book was being printed and launched, I was having my hip replacement surgery which was then followed with months of rehab. I had a ‘great awakening’ during this recovery period. I began thinking about my background, the position I was in, the situation in which I found myself and I asked myself – what would I tell my clients to do, if they were hit by a truck, hit an economic crash, had a plunging stock market or their major competitors were executing better, faster or smarter.
SO WHAT WOULD I TELL THEM TO DO? I would counsel them to:
Exploit speed, gain momentum, exploit opportunities, innovate, out-maneuver, adopt and add more value!
Speed of execution and risk taking are unavoidable ingredients of sustained and rapid growth.
And, so not being able to promote book as quickly or easily as I would have liked on LinkedIn/Facebook or Instagram, or speak, coach, set up Joint Venture, run Masterminds, develop online programs while in hospital or during the months of painful rehab that followed my operation.
Bottom-line, I knew if I wanted to rapidly scale, not be overwhelmed once I got out of hospital and rehab, I was going to have to change my timeline BUT NOT MY GOALS! I also knew that sustained and rapid growth were going to be critical conditions of my business success after I recovered.
MY SUCCESS PLAN
So, rather than mope, feel upset, I decided to focus on accelerating my own global network, leverage my experience with Fortune 500 brands, startups, network of VC’s/High Net worth folks. This enabled me to target smaller, more defined groups with greater precision, i.e. iconic brands and Entrepreneurial Owners of businesses with revenues of between $5M – $20M Businesses.
I discovered that I could make the biggest impact on this often neglected group because larger Management Consulting Groups like: Deloitte, PwC, McKinsey, Accenture, Bain & Company, Boston Consulting Group (BCG), KPMG and IBM Global Business Service. They generally target big corporations with Boards and long-established professional relationships and are not active in the smaller or more nimble areas that focus on such things as: big data, analytics, IT, innovation, Luxury, retail, health care, or ‘Owner operated businesses’.
Picture: Leading consulting firms in the U.S. in 2018 – 2020 and size of market in US Dollars
Leading consulting firms in the United States in 2019
Bottom-line, I knew lying in that hospital bed, if I didn’t make quick decisions and see them through to execution; I would never beat the competition and the other healthy authors and advertising leaders.
I realized that with my surgery and hospital stay that I was going to have to ‘pivot’ quickly, so I would not be passed on the left and right and my business might NOT have the impact on the world I had hoped for at the start.
MY GOAL BECAME – TO RAPIDLY ACCELERATE MY ‘NEW’ CLIENTS REVENUES IN 2020
The ‘pivot’ I made in 2019 while fully recovering enabled me to focus on my ‘core strengths’ e.g. TARGETING SPECIFIC NICHE MARKETS and ALWAYS HAVING A COMPELLING OFFER- the things I have done consistently well over the last three decades such as ‘blitz-scaling’, i.e. plus in 2020, I’ve pioneered and excelled at ‘collapsing’ the time to drive accelerated profit/revenues, building scalable systems, precision targeting the most valuable clients and innovation.
In fact, we guarantee success can achieve a 10X – 20X increase in monthly revenue during our initial 12 -Week Accelerator Program. (one financial quarter)
We have perfected the clarity and focus of our initial data collection, diagnosis and have a long and battle tested/established process which helps us formulate a unique tailor made and precisely formulated plan for each client or brand. Each highly formulated plan is precisely built to deliver you maximum impact, revenues and immediately impact all your stated and agreed business and marketing objectives too.
Importantly, I was also able to reflect on the lessons I learned and pioneered with digital and Internet brands like: EA.com, E*Trade, EarthLink, TiVo, IBM, IMG, AT&T, etc.
Although I am moving from New York City to Sarasota, Florida later this month, I am going to be launching an exciting new business with a partner who also has world-class skills in sales and marketing professional along with experience in global marketing and branding campaigns, brand management, campaign development, extraordinary experiences, world-class events and strategic partnerships.
Our new company will focus on the massive untapped market in both Florida, the US and worldwide and:
- Building a world-class brand e.g. Especially for Trendsetters, Winners, Connoisseurs and
- Repositioning the competition
- Marginalizing the competition
- Use our vast digital and global experience to ensure your business/brand accelerates its speed to immediate profit
- Leveraging our unparalleled global network and relationships
- We value Integrity, authenticity, innovation and rapid execution.
- Media Magnet i.e. charity
- VIP opportunities globally
- Philanthropic platform as media magnet
- Easily perceived as LUXURY choice
- We have gained endless insights and wisdom from continual global travel and work over decades far and wide (from Cannes to Cancun, Hong Kong to Homburg, Sydney to South Beach, Paris to Los Angeles and Naples to New York).
- We understand that “Products are built in the factory; brands are built in the mind.”
- We seek out insights and understand outstanding brands identify customer insights.
- Sensuality: Stimulating our senses with intriguing scents and tastes, fantastic music, visually impacting imagery and new textures are all a must in all our projects with our clients/brands
- Investment: Intangible assets, including brand, now comprise the majority of the value of a company. These assets require capital investment like any other. Progressive companies and enlightened management recognize the need for appropriate communications spending.
Importantly, my new partner has led national and international marketing campaigns and events from concept through to execution across multiple product categories from fashion and has appeared on covers of Elle magazine, and worked with renowned and famous photographers. She has spent decades as an acclaimed model, actress and keynote speaker for various projects including: Fashion, Luxury, Editorial, Chanel, Louis Vuitton, Gucci, Hermes, etc. She also has vast expertise in increasing sales and ROI, growing business loyalty and building and protecting world-class brands.
Specialties: A proven deal-making ability to create enduring strategic partnerships globally; including multi-million dollar deals with: Coca Cola, IBM, IMG, P&G, Microsoft, Nike, E*Trade, Nestle, Air France, AT&T, VISA, Unilever, EA.com, Ferrari, Acer Computers, BMW, ABC, BP Oil, The Walt Disney Co, Nike, Weight Watchers, Shutterfly.com, TiVo, DirecTV, EarthLink, Nissan, Pfizer, Gardens.com, Palm, XM Radio, eLuxury.com, Chanel, Louis Vuitton, Gucci, Hermes, etc.
We will soon announce more information via a PRESS RELEASE but, my new business partner is also has versatile background in developing campaigns and marketing activities with various sized companies from grass-root startups to wholesale vendors to some of the world’s largest retailers, Fashion Magazines, Telecommunication companies, Luxury Goods, Hospitality, Philanthropic, etc. We create brands that scale businesses, accelerate growth and disrupt your competitors!
WE HAVE A UNIQUE GAP TO FILL IN TODAY’S GLOBAL MARKET
- We are experts at compressing the Sales Cycle and accelerating sales and revenue growth.
- We focus on leading global branding and luxury goods and consulting with firms specializing in the Luxury, Travel, Fashion and Lifestyle markets.
- We focus on helping ultra, high net-worth individuals, CEO’s, Board Directors, ad agencies, digital agencies marketing companies, media firms, design firms, and public relations consultancies to grow and expand.
- We can help you to supercharge your revenues, growth, creative strategy and results.
- Help you target your best and most valuable clients faster and more effectively.
- Provide world-class marketing and brand design expertise that will build the most innovative and enduring brands to accelerate revenues and scale instantly.
Do you recall Mark Zuckerberg’s famous motto: “Move fast and break things”?
We plan to help our clients do things with speed, innovation to get massive results that no other company can compete with.
Although we are a ‘New Company’, we have decades of worldwide experience and no other company better understands high end fashion, trendsetter influencers, luxury brands, luxury marketing, storytelling, ultra high net readers/viewers, digital transformation, the Beauty Industry and Skin Care, Global mindset, Co-Branding, Philanthropic Luxury Retail, Mobile, Luxury Brand Values, CRM and the Luxury Retail revolution, Influencer Marketing, Authentic Storytelling, ROI, Social Media, Content Marketing, Branding, Web Design, Ecommerce, Luxury Hotels/Hospitality, Strategic Partnerships, User-Generated Content (UGC), China, Luxury Trends, Brand Sustainability and Social Responsibility, High Net Worth Millennials, Analytics/Data, Generation Z, Fine Dining, Facebook/Instagram, Luxury Travel, Airlines.
If you are in the Luxury, Travel, Fashion & Lifestyle market – we will provide our combined global expertise on numerous iconic and luxury products/service worldwide. This will ensure not only will we compress your ‘traditional’ sales cycle – we will rapidly accelerate your revenues and growth and allow you to dominant and disrupt your competitors!
BUT, we also provide from our integrated marketing expertise the help you need to enjoy exponential growth in the coming new decade. In fact, we are 100% confident that we can help you get the results you want as we help you formulate your success plan. If you have any questions before we formally launch, please DM me directly here on LinkedIn.
Hope you see the massive opportunity ahead in 2020 and seize the moment to ensure you start dominating your competition in January. REMEMBER – We create brands that scale businesses, accelerate growth and disrupt your competitors!
MORE ABOUT GEOFF DE WEAVER:
Super strategist who directs Fortune 500 clients to define their vision, create a strategy, and harness their internal innovation to grow their business or reinvent their products.
Expert at building and transforming brands, businesses, and digital and physical customer experiences at scale. My goal has always been to Inspire, coach, motivate and manage the large teams around me.
History of success developing and executing cross-channel global marketing campaigns to drive brand positioning, equity, and awareness while increasing engagement and sales and loyalty.
Innovative entrepreneur, author, speaker, and advertising executive with vast expertise driving business growth, reinventing brands, and implementing global marketing campaigns.
For more information connect with me here:
Amazon Authors: https://www.amazon.com/Geoff-De-Weaver/e/B007DAEKFG
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