Over the past two years, LinkedIn has been actively encouraging users to post and search for specific hashtags using the Your Communities section on the left-hand side of their LinkedIn feed. This means, if you can see the ‘Your Communities’ box on your home page, you have the ability to manage hashtags and conversations much more easily from one convenient location.
LinkedIn hashtags were ‘officially’ introduced in 2018. I believe, the discussion about implementing and using #Hashtags on LinkedIn probably began in 2016, when Microsoft Corp. (Nasdaq: MSFT) and LinkedIn Corporation (NYSE: LNKD) announced they had entered into a definitive agreement under which Microsoft would acquire LinkedIn for $196 per share in an all-cash transaction valued at $26.2 billion, inclusive of LinkedIn’s net cash.
In fact, I can imagine Microsoft CEO Satya Nadella, probably had this in mind even before he bought LinkedIn from its founders Reid Hoffman AND LinkedIn CEO Jeff Weiner. Especially because the deal closely matched its own users with its software and services. Importantly, LinkedIn is the central professional profile that provides Outlook, Skype, Office, and Windows.
SO WHY DOES YOUR BUSINESS NEED TO MASTER HASHTAGS?
Using hashtags on LinkedIn makes your content more discoverable and helps you connect with members that may be interested in your company. But, since LinkedIn is a professional platform, it’s important to keep hashtags ‘work’ appropriate.
A great hashtag can capture the imagination of the online public and helps brands, companies, organizations and people to dramatically increase their social media presence. Yet tracking hashtags effectively can be a challenge given the number of times they are mentioned and used in different countries, different languages, and different contexts.
Hashtags are commonly used by social media marketers, content writers, bloggers, ad agencies and publicists these days, but how many actually use them correctly? Everyone has figured out that hashtags have the potential to drive traffic and increase engagement significantly, right? But what seems to be the mystery for most people, is how to use them with purpose rather than just randomly.
‘BUSINESS IS DONE WITH PEOPLE WE KNOW, LIKE & TRUST’
While hashtags started as a way to search for things on Twitter, they are now cross-platform and multi-purpose. They are used by companies, brands, moments and individuals alike for pretty much everything; from major global events like The #WorldCup Final to expressions of solidarity like #MeToo or #KAG
Here are some of the great hashtag tools I can recommend to help you track hashtags to follow influencers, conversations and social media experts. E.g.
I personally, think, if you’re looking to grow your connections, network and/or followers on LinkedIn then hashtags are a great way to do it. I would recommend using at least 3 when sharing posts, articles and videos. But you could even take it up to 10 if they were relevant to your message. Research on Twitter highlights, “… that tweets with one or two hashtags generate 21 per cent more engagement than those with three or more.”
However, tweets can also suffer from a hashtag overload and simply look ugly too. So, be sure to take this into consideration when posting!
Importantly, hashtags on LinkedIn work in a similar way to Twitter and Instagram – to categorize content. Hashtags help users find content on a specific topic. And, if you add hashtags to your content, they’ll help you get discovered by other users, including those not connected to you.
As a globally ranked Twitter power user for the past decade, I’m sure Twitter is where the #hashtag actually originated. Twitter is where hashtags thrives when they are exceptionally well crafted and used. So, start taking advantage of hashtags by following these simple steps:
- Connect your Twitter and LinkedIn accounts.
- Remember that only the first 280 characters will be shared on Twitter, so make sure you include your #hashtag in those first characters to grab attention.
- Finally, include a line break after the first 280 characters. This will make it easier for the algorithms to sort, and it will get your content better results.
HOW CAN I FOLLOW A TOPIC ON LINKEDIN?
It’s easy to manage your LinkedIn Feed Preferences simply:
- Click the More icon on the top right corner of any post then,
- Click Improve my feed next,
- Click the Follow fresh perspectives tab, the Following tab, or the Followers tab near the top of the page to update your feed preferences, finally
- Click Done in the top right corner of the page to return to your feed.
NOTE: Above are some of the #hashtags I follow and use on LinkedIn (found on the left hand column of my homepage)
HOW MANY HASHTAGS SHOULD I USE ON LINKEDIN?
So, while using hashtags in your LinkedIn posts aren’t as searchable and effective as on the other platforms, by all means, go ahead and add them in. Make them relevant to your content, company, and industry. And, just use approximately of 5-6 hashtags.
CAN I HASHTAG SOMEONE ELSE ON LINKEDIN?
YES! On your LinkedIn homepage, click into the Share an article, photo, video or idea field or click Comment at the bottom of someone else’s post. Type “@” and then begin typing a name in the box. You’ll see a list of potential people you can mention.
IS THERE A MAXIMUM CHARACTER LIMIT ON LINKEDIN?
The current character count limits are:
- Status Update: 1,300 characters maximum. LinkedIn Publisher
- Headline: 100 characters maximum.
- LinkedIn Publisher Article: 40,000 characters maximum.
- InMail messages can have up to 200 characters in the required subject line and up to 1900 characters in the body. As you compose your message, a dynamic character counter will appear in the bottom right section of the composition box to let you know how many characters you’ve entered.
- Remember if you select to also post on Twitter from LinkedIn, only the first 140 characters will be visible on your Twitter post. So, if you want to use #hashtags take notice
Here are a dozen of my favorite #hashtags: Be sure to try some of these hashtags and let us know your results!
In conclusion, use hashtag data to take your hashtag power to new levels by using a hashtag organization system or app. There are platforms available that will display hashtag data, usage, virality, and other analysis. As with any other area of business analysis, you’ll surely drive better engagement with some actionable data.
Here are some of the popular hashtag tools for your consideration: Hashtagify.me, RiteTag, Tagboard, Trendsmap, Keyhole, Talkwalker and BundlePost.
Hashtags are too powerful not to use them. For marketers, B2B and entrepreneurs hoping to forge movements, grow or build a personal brand, generate interest in their startups, catch a VC’s attention and define the future of their company, hashtags are a basic requirement. To your continued success!
MORE ABOUT GEOFF DE WEAVER:
Super strategist who directs Fortune 500 clients to define their vision, create a strategy, and harness their internal innovation to grow their business or reinvent their products. My key skills are decades of data-powered tools including: CRM, Mobile, Social Media, PR and Digital.
Expert at building and transforming brands, businesses, and digital and physical customer experiences at scale. Adept at telling a cohesive and integrated global story across multiple audiences.
History of success developing and executing cross-channel global marketing campaigns to drive brand positioning, equity, and awareness while increasing engagement and sales and loyalty.
Innovative entrepreneur, author, speaker, and advertising executive with vast expertise driving business growth, reinventing brands, and implementing global marketing campaigns.
Feel free to connect with Geoff today!
- Email: email@example.com
- Personal Website: http://geoffdeweaver.com/
- LinkedIn: https://www.linkedin.com/in/geoffdeweaver
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PS. Now, go break a leg! If you apply these principles I am sure your next talk or presentation will be a huge success!
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