By Geoff De Weaver, CEO + Founder of Touchpoint Entertainment Inc.: http://geoffdeweaver.com/
If you are ever around me, or even visited my website, you will clearly see I have a mantra – “When Action Meets Passion & Compassion, Lives Change.” Here is a classic example of CSR in action:
Autism now impacts one in every 80 American children – and their families. This is a very distressing statistic.
That’s why I wanted to congratulate and express my gratitude and heart felt thanks to Google and its magical search engine for helping to unlock Autism’s secrets using their: Software, Big Data, Cloud Computing, Leadership, Innovation, focused analytics. Their advanced, Big Data analytics technology can provide the tools to dramatically reduce the impact of Autism on a global scale.
It doesn’t really surprise me that they have undertaken this challenge as one of Google’s mantras and ‘beliefs’ has always been – ‘You can make money without doing evil.’ AND, ‘The need for information crosses all borders.’
We all know Google has been a leader in Corporate Social Responsibility (CSR) since its founding, and Google has been firmly committed to active philanthropy and to addressing the global challenges of climate change, education and poverty alleviation. BUT… I am writing this post after learning of a major initiative that Google is currently involved in, because they have taken their level of CSR to a whole new level. They are applying their skills and technology in being: innovative, disruptive, revolutionary and game-changing for millions of US and global families worldwide.
Google is now playing a massive role in better helping millions of people globally impacted by Autism spectrum disorder (ASD) #BRAVO.
Scientists have long known that genetics play a role in autism, but now they may be able to actually pinpoint the specific gene variants, which could help doctors diagnose and treat the neurodevelopmental disorder from birth thanks to Google. Special correspondent Jackie Judd, for PBS explores a project from Autism Speaks and Google that harnesses a powerful search engine to find new answers.
Watch the PBS NewsHour segment here: http://video.pbs.org/video/2365589291/
Google without a doubt is helping build a better future by investing in Medical, Genetics and Analytics to help researchers’ better study and understand the variation of inherited characteristics of Autism. This information will propel science and medicine towards a generation of wellness. It’s a massive step forward to use Google’s tools and applications to identify mechanisms of hereditary transmission and the variation of inherited genetic disorders such as Autism.
In summary, I believe that Google is a leader in Corporate Social Responsibility. However, they still need to have external voices like yours and mine, highlighting and focusing attention on the role Leaders must play in ‘raising the bar’ for others to follow.
Clearly, Google is demonstrating to its Stakeholders, investors, staff/employees, suppliers, partners and the wider community that they have long-term interests in all their ‘touchpoints’. All of which will serve to increase and compound the levels of trust, loyalty and honesty and intensely add intense VALUE to their organization.
The positive aura of the Google brand is further enhanced by their CSR programs and does impact the demand for their goods or service. This is especially true in the premium end of the market because most people and organizations don’t mind paying a little more when they understand that they too are contributing to the research that could see Autism better understood.
Overall, Google is a Paradigm Shifter, Digital Disruptor and gets a HUGE THUMBS up from this social observer. CONGRATS – félicitations -恭喜 – felicidades – complimenti
More About Geoff De Weaver:
Hailing originally from New York; Geoff De Weaver is the globally experienced entrepreneur, technology disruptor, trend hunter and keynote speaker behind Touchpoint Entertainment Inc. Geoff is an international business executive with 25+ years experience on five continents in the rapidly-changing media, digital, telecommunications, communications and entertainment industries.
As CEO + Founder of Touchpoint Entertainment Inc., the ‘next-generation’ Social Media Marketing, Big Data and Live Event Company – streams live to over 1.5 Billion fans globally and delivers authentic brand experiences worldwide. I help brands bridge the gap between CONTENT, COMMUNITY + COMMERCE.
C-Level, Marketing Strategy, Digital and Communications Leader with Global Experience – including: US (New York City + San Francisco), Australia, New Zealand, Singapore, Italy, Germany, Brazil, South Korea, Columbia, Finland, Hong Kong, Mexico, Netherlands, Taiwan, the United Kingdom, China, Indonesia and Canada. Geoff has served as a non-executive director, director and advisory boards.
Geoff has a global 25-year background of representing some of the world’s most iconic worldwide brands including: Coca Cola, IBM, IMG, P&G, Microsoft, Nike, British Airways, Wells Fargo, EA Sports, MasterCard, Shutterfly.com, EA.com, E*Trade, Nestle, Air France, AT&T, VISA, Unilever, EA.com, Ferrari, American Express, P&G, Trend Micro, Acer Computers, BMW, Shutterfly.com, Mars, Pfizer, TiVo, EarthLink Internet, American Express, Telstra, Weight Watchers and others.
- Geoff has served as a non-executive director, director and advisory boards
- Top 0.5% Worldwide on Twitter Globally
- Top 1% Influencer on LinkedIn and 32+ million network on LinkedIn worldwide
- Top 1% Most Viewed Profiles on LinkedIn (380+ million members)
- Geoff is a Digital Pioneer, Data-Driven, Entrepreneur, Business Coach + Innovator.
- Transformative, Innovation & Digital Disruption – CONTENT, COMMUNITY + COMMERCE
Feel free to get in touch with Geoff for further information:
You might enjoy these recent posts too: ‘Top Ten Digital, Tech, Entertainment Trends for 2015′: https://www.linkedin.com/pulse/top-ten-digital-tech-entertainment-trends-2015-geoff-de-weaver
‘Principles of Leadership in the Digital Age (Part1)’: http://geoffdeweaver.com/principles-of-leadership-in-the-digital-age-part-1/