Category: Zero-Sum

10Dec 2017

8 NEGOTIATION TACTICS THAT WON ME THE BEST DEALS WITH CLIENTS

Posted by Geoff De Weaver
Ad Agency, Agency Growth, Agency Leadership, Agency Positioning, Business Development, Client Retention, Geoff De Weaver, Geoff's Signature Tips, Goal Settings, Growth, Growth Mindset, High Performance, Inspiration, Leadership, Madison Avenue, Multinational Advertising Agencies, Negotiations, New Business, New Business Authority, New Business Tips, Operational Excellence, Procurement, Rainmaker, RFI, RFP, Strategic Planning, TRUST, Zero-Sum
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I thought I would share one of my favorite, but rarely discussed topics in the news, media and with other senior Advertising and Marketing leaders today. In fact, I thought I would outline some of the key findings that have been responsible for hundreds of millions of dollars in advertising …

30Oct 2017

Business Development is a ZERO-SUM Game

Posted by Geoff De Weaver
Business Development, Content Marketing, Digital Disruption, Digital Marketing, Digital Transformation, Disruptive, Geoff De Weaver, Geoff's Signature Tips, Goal Settings, High Performance, Influence, Influencer Marketing, Innovation, Inspirational, Leadership, New Business, PR Companies, Rainmaker, RFI, RFP, Social Media Marketing, Storytelling, Strategic Planning, Zero-Sum
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If you’re an Advertising Agency, Digital Agency, PR Company, etc. – to be successful in new business development today, you must play a ZERO-SUM game. By that I mean, building partnerships and client relationships in a fundamentally different kind of way – one that gives the potential to GROW …

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