Category: WHY?

WHY DOES PURPOSE MATTER?

I have always believed that Agencies, Marketers and Entrepreneurs can enhance their odds of winning new business exponentially by ‘profiling’ their new business prospects and leaders correctly and with the best ‘positioning’ too. All members of an Agency’s new business team need to understand how to identify different profiles, how …

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Analyze the Past to Prepare for Success in the Future

By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. www.geoffdeweaver.com, Touchpoint Entertainment Inc., or connect with me on Twitter: https://twitter.com/geoff_deweaver   I firmly believe that the most successful people today are people that studying the past, review history, fail, get back up and improve a few degrees everyday. In …

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How to create a meaningful and purpose-driven Client / Agency Partnership

By Geoff De Weaver,  CEO + Founder of Geoff De Weaver, Inc., http://geoffdeweaver.com/ and http://touchpoint.best/   I have often been asked, what elements are required to create the ideal and purposeful client-agency partnership; so I thought I would share my thoughts, advice on how to build a meaningful, strong relationship filled with …

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Why today’s best marketers and startups must have a higher mission + purpose…

Geoff De Weaver, CEO + Founder, Geoff De Weaver Inc. www.geoffdeweaver.com + www.touchpoint.best   Today’s best marketers and many startups getting so much traction because of: passion, purpose, stakeholder integration, conscious leadership, authenticity, inspiration and a positive culture, which encourages activism. Additionally, the best companies also understand that they need to inspire both …

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How To Build a Startup and be an amazing Founder

By Geoff De Weaver, CEO + Founder, Geoff De Weaver Inc. www.geoffdeweaver.com + www.touchpoint.best   I think the best and most successful companies today are formed when entrepreneurs are able to expertly build, inspire, motivate and lead their teams. Importantly, I firmly believe the leaders I admire the most are …

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Startups are just better students of History than today’s REGRESSED Fortune 500’s

By Geoff De Weaver, CEO + Founder of Touchpoint Entertainment Inc. http://geoffdeweaver.com/   As a pioneer in the Internet Marketing space since 1994/95 and working in San Francisco from 1998, it seems to me, that the last decade of my life has been like a bad rerun of “Ground Hog …

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