Category: TRUST

State Of The Union 2019 – Full Transcript

PRESIDENT Donald J Trump delivered his second State of the Union address Tuesday February 5, 2019 marking his first under a divided government in 2019. VIDEO of LIVE Event: https://www.youtube.com/watch?v=fpf1IYU0poY&feature=youtu.be Following is the amazing speech that President Trump made to a packed joint session of Congress. As, Sarah Sanders stated before the …

Continue Reading

Moving from Awareness to Loyalty for maximum impact

Having grown up in a family of Direct Marketers while in New York in the 1970s/80s, I have always found that the keys to marketing and advertising success always included an integrated marketing approach across all ‘touchpoints’ available. (digital and physical) In the early days, up until the early 1990’s …

Continue Reading

HOW TO INCREASE TRUST, RETENTION AND GENERATE LOYALTY

For almost three decades now, I have watched, developed and helped to strategically plan numerous loyalty and membership programs. BUT, today they are even more sophisticated, refined and desirable than ever before. With the acceleration of social media, technology and telecommunications in general – the traditional models once used for …

Continue Reading

WHY DOES PURPOSE MATTER?

I have always believed that Agencies, Marketers and Entrepreneurs can enhance their odds of winning new business exponentially by ‘profiling’ their new business prospects and leaders correctly and with the best ‘positioning’ too. All members of an Agency’s new business team need to understand how to identify different profiles, how …

Continue Reading

Lessons from The Bay Way

With all the recent breaking news, stories and reports about: Facebook, Uber, Amazon, Google, YouTube, Alphabet, Twitter, Theranos, AirBNB, and Salesforce, I have often thought about all the massive changes in the marketplace in which we all operate these days. I have witnessed and experienced since I was involved in …

Continue Reading

WHAT ARE YOUR BIGGEST NEW BUSINESS PAIN POINTS?

When I ask most marketers, entrepreneurs and Ad Agencies anywhere in the US or worldwide, I am commonly told these primary issues for winning more New Business and Growth today: Finding new clients and brands (overwhelmingly the single biggest complaint) Not enough focus on business development, planning and staffing properly …

Continue Reading

WHAT MAKES A GREAT LEADER?

  From unicorns, iconic brands, soldiers, psychologists, athletes and entrepreneurs, all share hard-won insights and wisdom on leadership. Importantly, all offer surprising, nuanced approaches to inspire and empower others to do their very best. They all share the same key characteristics. Importantly most of the truly remarkable leaders worldwide I’ve …

Continue Reading

8 NEGOTIATION TACTICS THAT WON ME THE BEST DEALS WITH CLIENTS

I thought I would share one of my favorite, but rarely discussed topics in the news, media and with other senior Advertising and Marketing leaders today. In fact, I thought I would outline some of the key findings that have been responsible for hundreds of millions of dollars in advertising …

Continue Reading

WHY A GROWTH MINDSET IS CRITICAL TO WIN NEW BUSINESS

Over the years I have always found if you are dedicated, focused and have clarity on winning business and growing, in areas like: improving motivation, innovation, or productivity, your mindset  must always be certain, reachable and obtainable.  I have also found that before you chase your dreams and goals, it’s critical …

Continue Reading

HOW TO MAKE TRUST A NEW YEARS RESOLUTION IN 2018

  We are living in an era of backlash against authority, government and law, whether it be countries, politicians, governments, NGO’s or businesses. With politicians, events and media folks like: Al Franken, Charlie Rose, Rep. John Conyer, Harvey Weinstein, Anthony Weiner, Capital Hill, Judge Roy Moore, Fusion GPS, Russian Collusion, …

Continue Reading

NEED TO WIN MORE BUSINESS & GENERATE MORE SALES & REVENUE

Join Geoff’s millions of online subscribers. Get world-class results fast to be more productive, confident and be the next ‘success story’

* indicates required


You have successfully subscribed to the newsletter

There was an error while trying to send your request. Please try again.

Geoff De Weaver will use the information you provide on this form to be in touch with you and to provide updates and marketing.