MAKING SENSE OF HASHTAGS ON LINKEDIN
Over the past two years, LinkedIn has been actively encouraging users to post and search for specific hashtags using the Your Communities section on the left-hand side of their LinkedIn feed. This means, if you can see the ‘Your Communities’ box on your home page, you have the ability to manage hashtags and conversations much more …
Continue Reading
Moving from Awareness to Loyalty for maximum impact
Having grown up in a family of Direct Marketers while in New York in the 1970s/80s, I have always found that the keys to marketing and advertising success always included an integrated marketing approach across all ‘touchpoints’ available. (digital and physical) In the early days, up until the early 1990’s …
Continue Reading
LEARN AND GROW EXPONENTIALLY
HELPING CLIENTS GROW FASTER, BETTER, SMARTER SINCE 1985 Drive Your New Business Success in 2019 with… Geoff De Weaver Inc. (GDI) is a leading agency global branding and new business consulting firm specializing in creative, data, technology and innovation. And, excels at finding solutions and influencing people. Our unique …
Continue Reading
Real Estate, Augmented Reality, VR and Technology
Now the iPhone X is out, the doors are wide open for augmented reality (AR) to march through and stake a claim for itself at the center of our digital lives. Whilst AR glasses and contact lenses are still a couple of years away from adoption, smartphone-enabled augmented reality is …
Continue Reading
What’s the difference between a Product & a Brand?
Over the years, I’ve consistently been asked this question by most entry level marketers, entrepreneurs, startups, small and mid size business owners, product managers or even advertising trainees for years. And, I’m still being asked this question! So, I thought I should write an article to layout how I …
Continue Reading
Why Advertising Agencies must create Powerful Business & Marketing Plans
One of the first things I have always done, for both my own new clients or the Agencies for whom I have worked, was to start creating high impact Business and Marketing Plans for them. Although I have been in the Advertising, Digital, PR and Direct space for over 30 …
Continue Reading
Secret Tips of responding to RFIs & RFPs
Before I kick off with some of the tips and secrets of how I have been responding to Request for Information (RFI) and Request for Proposals (RFP) I’d like to start with my definition of both, so we can all start on the ‘same page’. Requests for Proposals (RFPs) and …
Continue Reading
WHY CHEMISTRY MATTERS WITH WINNING NEW BUSINESS
For the past 25 years, I have always studied, fixated and tried to better understand how to win more new business, win new clients, grow my business and improve my ‘batting average’ for pitching and winning every brand or new account that I pitch for whether in San Francisco, Sydney …
Continue Reading
8 NEGOTIATION TACTICS THAT WON ME THE BEST DEALS WITH CLIENTS
I thought I would share one of my favorite, but rarely discussed topics in the news, media and with other senior Advertising and Marketing leaders today. In fact, I thought I would outline some of the key findings that have been responsible for hundreds of millions of dollars in advertising …
Continue Reading
AGENCY REMUNERATION, AGENCY RETAINER OR BILLABLE HOURS ?
I thought I would address a quick question, I get asked each and every week by brands or clients looking to understand how to work with a Brand Agency, Digital Agency or even a PR Company. They want to understand in how do I get more ‘bang for my bucks’ ? …
Continue Reading