Category: Sports Marketing

IS ESPN TRYING TO BE TOO POLITICAL OR SJW?

  With Jemele Hill (ESPN’s SportsCenter New Anchor) aka @jemelehill recently Tweeting at Donald Trump and calling him a ‘White Supremacist’ – has ESPN waited too long to stop all this ‘political pandering and lunacy’? Or, is it Impacting its dedicated sports programing now? Remember, a social justice warrior, or SJW, does …

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BUILD AN ENVIRONMENT BASED ON HIGH STANDARDS AND EXCELLENCE

By Geoff De Weaver, CEO of Touchpoint Entertainment Inc. URL: www.geoffdeweaver.com and www.touchpoint.best   I have long admired coaches, sporting stars, business executives and entrepreneurs who have extremely high expectations and standards. I have always been drawn to people who believe that being good isn’t really good enough. I get …

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BIG DATA + BIG IDEAS = BIG IMPACT TODAY (Part 2)

By Geoff De Weaver CEO & Founder of Touchpoint Entertainment Inc. http://geoffdeweaver.com/   The chart shown above, courtesy of a recent IBM Investor Briefing, will give you a better perspective on the size of the Sports Market and the opportunity it could offer your business. As you may remember from …

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Stephen Curry is Passionate, Innovative and Generational Hero

By Geoff De Weaver, CEO + Founder, Touchpoint Entertainment Inc. http://geoffdeweaver.com/   As you know if you have been reading my articles, met me in person, heard me speak or been in meetings with me – I am always looking for new ways to get a competitive edge, focus harder, …

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DREAM BIG. WORK HARD

By Geoff De Weaver, CEO + Founder Touchpoint Entertainment Inc. http://geoffdeweaver.com/ I recently wrote an article entitled ‘STEP UP & ACCOMPLISH YOUR GOALS’ e.g. https://www.linkedin.com/pulse/step-up-accomplish-your-goals-geoff-de-weaver It was about staying passionate and the importance of stepping up and lifting your standards every day. It was also about, managing your state of …

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BIG DATA IN SPORTS MARKETING (Part 2)

By Geoff De Weaver CEO & Founder of Touchpoint Entertainment Inc. http://geoffdeweaver.com/   In part two of my article entitled ‘BIG DATA + BIG IDEAS = BIG IMPACT IN SPORTS MARKETING’, I will continue to talk about a number of leading brands that are accelerating their investments in big data …

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BIG DATA + BIG IDEAS = BIG IMPACT IN SPORTS MARKETING (Part 1)

By Geoff De Weaver CEO & Founder of Touchpoint Entertainment Inc. http://geoffdeweaver.com/   The winning strategy in Sports Marketing today is combining, Big Data and Analytics with a huge creative idea. Importantly, big data provides the insights and transparency while fans and sports fanatics the enthusiasm and momentum. Importantly, big …

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Super Bowl 50: Facebook, Twitter Activity – Trends & Hot Topics

By Geoff De Weaver, CEO + Founder of Touchpoint Entertainment Inc. http://geoffdeweaver.com/   What were the noteworthy trends, hot topics for Super Bowl 50 on February 7, 2016 hosted in the City of Santa Clara at the state-of-the-art Levi’s® Stadium? It was the greenest and most technologically advanced professional football …

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STEP UP & ACCOMPLISH YOUR GOALS

By Geoff De Weaver, CEO + Founder Touchpoint Entertainment Inc.http://geoffdeweaver.com/   As an entrepreneur, businessperson, CEO or even as a competitive athlete, I have always been looking for new ways to get the edge on competitors, focus harder, work more intensely, have a greater presence, be more passionate, work harder …

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