THE ART & SCIENCE OF PERSUASIVE NEW BUSINESS PRESENTATIONS
Over the past 25 years, the best new business pitches in which I have been involved, have all ‘nailed’ it by having these elements – novelty, emotion and by being highly memorable COUPLED with intense existing Chemistry with the client or brand team. Whether I have been in San …
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HOW TO GAIN MORE INFLUENCE AND BE A THOUGHT LEADER
If you’re a marketing expert, speaker, singer, business executive, company leader, author, entrepreneur, ‘thought leadership’ matters to you! In fact, thought leaders come in every shape and size, they do come from any background or community and they can be any age, gender or ethnicity too! Your target audience …
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I NEED YOUR HELP FOR US TO WIN THIS PITCH!
Have you ever received a call from a panicked friend late in the afternoon or had a client asking to urgently call them back, with a ‘hint’ of stress, anxiety, fear or desperation in their voice? The last time I received a call like this was when one my …
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PITCHING TO WIN AMAZING CLIENTS & BRANDS
What separates the winners from the losers when pitching a great client if you are an Advertising Agency? There are several key factors why clients most commonly don’t hire an agency after the pitch! Here is a great summary of the best tips I can share after 25 years of …
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Part 2 – HOW TO DELIVER A MADISON AVENUE STYLE PRESENTATION
Having outlined my ‘Listener Analysis’, explaining the differences between Presentations and Speeches, how to professionally manage your Presentations and the planning, thought and hard-work that’s required to invest in outstanding presentations – I will now provide my ‘Signature’ tips for organizing your best ideas for your Presentation – to …
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