Category: Retention Marketing

WHY THE 80/20 PRINCIPLE HAS BEEN ONE OF MY GREATEST STRATEGIC ADVANTAGES

I grew up in a family where both of my parents were direct marketers and learned at a very early age about the importance of Pareto’s Principle (e.g. Pareto’s Law). By that I mean, The Pareto Principle, named after respected economist and political scientist, Vilfredo Pareto (1848-1923). He specified that …

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HOW TO LOVE YOUR BEST CUSTOMERS & CLIENTS

For the past 30 years, I have always strived to deliver and create innovative, memorable and result-oriented advertising for my clients. Importantly, more than any point in recent history, I believe customers are the new ‘market-makers’, reshaping industries and changing how businesses compete and win. Success today depends on how …

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USING LINKEDIN TO CONNECT WITH YOUR COMPETITORS IS STRATEGIC & SMART

For the past decade on LinkedIn, one of the biggest questions I get asked when training my Advertising & Digital sales and new business teams is, “Should I connect with my competitors?” My typical response is, do you agree with the old SUN TZU adage ‘keep your friends close and …

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HOW TO INCREASE TRUST, RETENTION AND GENERATE LOYALTY

For almost three decades now, I have watched, developed and helped to strategically plan numerous loyalty and membership programs. BUT, today they are even more sophisticated, refined and desirable than ever before. With the acceleration of social media, technology and telecommunications in general – the traditional models once used for …

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WHY AD AGENCIES MUST USE EDUCATIONAL MARKETING

The ever-increasing number of online videos, webcasts, newsmercials, magalogs, podcasts, webinars, bookalogs, seminars, DVD’s, CD’s, live streaming events, etc. has increased clutter in the marketplace. This ‘noise’ has forced both online and offline new business, advertising, direct marketing and Public Relations to become even more sophisticated in 2018. I believe, …

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Winning New Business in 2018

Having worked in the Advertising Industry since 1985, I thought I would take my crystal ball out, and reveal my thoughts on how to build a winning New Business Program in 2018 and beyond. A highly successful New Business program is critical for every agency, entrepreneur or Marketer in the …

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HOW TO MAKE TRUST A NEW YEARS RESOLUTION IN 2018

  We are living in an era of backlash against authority, government and law, whether it be countries, politicians, governments, NGO’s or businesses. With politicians, events and media folks like: Al Franken, Charlie Rose, Rep. John Conyer, Harvey Weinstein, Anthony Weiner, Capital Hill, Judge Roy Moore, Fusion GPS, Russian Collusion, …

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HOW TO BUILD TRUST & INFLUENCE WITH YOUR CLIENTS

One thing I have learned over the past 25 years in marketing, advertising and communications is, nothing erodes personal credibility faster than a lack of trust. If you want people to show up daily, and do amazing work, you need to create a culture fueled by trust. As a leader, you …

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