Category: PURPOSE

WHY THE 80/20 PRINCIPLE HAS BEEN ONE OF MY GREATEST STRATEGIC ADVANTAGES

I grew up in a family where both of my parents were direct marketers and learned at a very early age about the importance of Pareto’s Principle (e.g. Pareto’s Law). By that I mean, The Pareto Principle, named after respected economist and political scientist, Vilfredo Pareto (1848-1923). He specified that …

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Biohacking Yourself for Better Health

To kickoff, I have always been passionate about high performance – in sport, business, in my personal life and health/wellness. I have always, relentlessly endeavored to improve 1% everyday, year in year out. That has included my Mind, Body and Soul. Additionally, I have found over the last three decades, …

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HOW TO BE A MENTOR AND BUILD SKILLS AND CONFIDENCE

After over three decades in Advertising, Marketing and Digital worldwide, I often get asked by clients and my staff, what are your key steps and tips in enhancing, boosting, developing and building powerful ‘mindsets’ for my team and staff. To my way of thinking, a role model should be someone …

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WHAT’S MORE IMPORTANT? A BRAND, BUSINESS, CULTURE OR LEADERSHIP

WARNING: THE 2019 FINANCIAL YEAR END IS CLOSING IN FAST… WHAT ARE YOU DOING TODAY TO PREPARE FOR IT?  I am not sure about you BUT, as Halloween, Thanksgiving and Christmas loom on the horizon, I always start planning for a massive push to achieve my own end of year goals …

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HOW TO INCREASE TRUST, RETENTION AND GENERATE LOYALTY

For almost three decades now, I have watched, developed and helped to strategically plan numerous loyalty and membership programs. BUT, today they are even more sophisticated, refined and desirable than ever before. With the acceleration of social media, technology and telecommunications in general – the traditional models once used for …

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WHY DOES PURPOSE MATTER?

I have always believed that Agencies, Marketers and Entrepreneurs can enhance their odds of winning new business exponentially by ‘profiling’ their new business prospects and leaders correctly and with the best ‘positioning’ too. All members of an Agency’s new business team need to understand how to identify different profiles, how …

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BIG VS. SMALL?

  Having worked for Multinational Advertising Agencies in Manhattan, San Francisco, Sydney, Australia, Wellington, NZ, Taipei, Taiwan, etc. as well as small independent agencies –  I have experienced the Pro’s and Con’s in both big and small agency  environments. When I began my career in advertising, I viewed working at Multinational Ad …

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Chemtrails: A massive catastrophe created by Geo-engineering

Have you noticed over the past decade or two, the clouds above you are not the puffy, mash potato shapes they used to be? Or the bright blue skies of yesterday, are up to 30% less intense or bright then a decade ago? Have you noticed that sometimes the clouds …

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FULL TEXT: Transcript of President Donald Trump’s 2017 address to a joint session of Congress

PRESIDENT DONALD J. TRUMP’S ADDRESS TO A JOINT SESSION OF CONGRESS Remarks as prepared for delivery TO THE CONGRESS OF THE UNITED STATES: Mr. Speaker, Mr. Vice President, Members of Congress, the First Lady of the United States, and Citizens of America: Tonight, as we mark the conclusion of our …

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My 2017 New Year’s Business Resolutions

The most successful and ambitious people I know today, all step toward their goals but not with a singular step. Each step or discipline is not a singular discipline or move. Each project is not a singular project. The most successful people today, see  that everything they do—and every detail, …

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