Category: PURPOSE

HOW TO INCREASE TRUST, RETENTION AND GENERATE LOYALTY

For almost three decades now, I have watched, developed and helped to strategically plan numerous loyalty and membership programs. BUT, today they are even more sophisticated, refined and desirable than ever before. With the acceleration of social media, technology and telecommunications in general – the traditional models once used for …

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WHY DOES PURPOSE MATTER?

I have always believed that Agencies, Marketers and Entrepreneurs can enhance their odds of winning new business exponentially by ‘profiling’ their new business prospects and leaders correctly and with the best ‘positioning’ too. All members of an Agency’s new business team need to understand how to identify different profiles, how …

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BIG VS. SMALL?

  Having worked for Multinational Advertising Agencies in Manhattan, San Francisco, Sydney, Australia, Wellington, NZ, Taipei, Taiwan, etc. as well as small independent agencies –  I have experienced the Pro’s and Con’s in both big and small agency  environments. When I began my career in advertising, I viewed working at Multinational Ad …

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Chemtrails: A massive catastrophe created by Geo-engineering

Have you noticed over the past decade or two, the clouds above you are not the puffy, mash potato shapes they used to be? Or the bright blue skies of yesterday, are up to 30% less intense or bright then a decade ago? Have you noticed that sometimes the clouds …

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FULL TEXT: Transcript of President Donald Trump’s 2017 address to a joint session of Congress

PRESIDENT DONALD J. TRUMP’S ADDRESS TO A JOINT SESSION OF CONGRESS Remarks as prepared for delivery TO THE CONGRESS OF THE UNITED STATES: Mr. Speaker, Mr. Vice President, Members of Congress, the First Lady of the United States, and Citizens of America: Tonight, as we mark the conclusion of our …

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My 2017 New Year’s Business Resolutions

The most successful and ambitious people I know today, all step toward their goals but not with a singular step. Each step or discipline is not a singular discipline or move. Each project is not a singular project. The most successful people today, see  that everything they do—and every detail, …

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If you want to excel at work, have a genuine purpose

By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. www.geoffdeweaver.com, Touchpoint Entertainment Inc. http://touchpoint.best/, or connect with me on Twitter: https://twitter.com/geoff_deweaver   Do you wake up every morning excited about what’s ahead of you during the day? Are you inspired, excited or get goose bumps about your plans, programs and to-do list …

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Analyze the Past to Prepare for Success in the Future

By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. www.geoffdeweaver.com, Touchpoint Entertainment Inc., or connect with me on Twitter: https://twitter.com/geoff_deweaver   I firmly believe that the most successful people today are people that studying the past, review history, fail, get back up and improve a few degrees everyday. In …

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Storytelling secrets from a globally experienced Speaker & Mad Men

By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. www.geoffdeweaver.com, Touchpoint Entertainment Inc. http://touchpoint.best/, or connect with me on Twitter: https://twitter.com/geoff_deweaver   I started my International Advertising Agency career in 1985 at DDB Needham (NOW called DDB Worldwide) and have had many global clients including: Coca Cola, IBM, IMG, …

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Lessons to learn from Billion Dollar Startups and Unicorns

By Geoff De Weaver, CEO + Founder Geoff De Weaver Inc www.geoffdeweaver.com or Twitter: https://twitter.com/geoff_deweaver    Here are some of the key lessons I have learned from watching startups and rapidly accelerating global digital brands and companies such as: Snapchat, Uber, Didi Chuxing, WeWork, Facebook, Netflix, Instagram, Alibaba, etc. These lessons have …

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