WHY AD AGENCIES MUST USE EDUCATIONAL MARKETING
The ever-increasing number of online videos, webcasts, newsmercials, magalogs, podcasts, webinars, bookalogs, seminars, DVD’s, CD’s, live streaming events, etc. has increased clutter in the marketplace. This ‘noise’ has forced both online and offline new business, advertising, direct marketing and Public Relations to become even more sophisticated in 2018. I believe, …
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Secret Tips of responding to RFIs & RFPs
Before I kick off with some of the tips and secrets of how I have been responding to Request for Information (RFI) and Request for Proposals (RFP) I’d like to start with my definition of both, so we can all start on the ‘same page’. Requests for Proposals (RFPs) and …
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WHY CHEMISTRY MATTERS WITH WINNING NEW BUSINESS
For the past 25 years, I have always studied, fixated and tried to better understand how to win more new business, win new clients, grow my business and improve my ‘batting average’ for pitching and winning every brand or new account that I pitch for whether in San Francisco, Sydney …
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Winning New Business in 2018
Having worked in the Advertising Industry since 1985, I thought I would take my crystal ball out, and reveal my thoughts on how to build a winning New Business Program in 2018 and beyond. A highly successful New Business program is critical for every agency, entrepreneur or Marketer in the …
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THE ART & SCIENCE OF PERSUASIVE NEW BUSINESS PRESENTATIONS
Over the past 25 years, the best new business pitches in which I have been involved, have all ‘nailed’ it by having these elements – novelty, emotion and by being highly memorable COUPLED with intense existing Chemistry with the client or brand team. Whether I have been in San …
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NEW BUSINESS PITCHES – NO PLACE FOR BEGINNERS
Do you have the best skills to win a greater share of new business pitches in 2018? Do you have the right mindset, skillset, to deliver exceptional and compelling presentations and high stake pitches? Do you and your team always pitch to win? Over the years I have loved …
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HOW TO GAIN MORE INFLUENCE AND BE A THOUGHT LEADER
If you’re a marketing expert, speaker, singer, business executive, company leader, author, entrepreneur, ‘thought leadership’ matters to you! In fact, thought leaders come in every shape and size, they do come from any background or community and they can be any age, gender or ethnicity too! Your target audience …
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FIVE WAYS TO KNOCKOUT YOUR COMPETITION
I thought it might be helpful if I outlined a few key things that keep me up at night. I also think about them when it comes to business development, winning new business or grabbing an iconic brand when pitching against others. I have long understood, one of the …
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I NEED YOUR HELP FOR US TO WIN THIS PITCH!
Have you ever received a call from a panicked friend late in the afternoon or had a client asking to urgently call them back, with a ‘hint’ of stress, anxiety, fear or desperation in their voice? The last time I received a call like this was when one my …
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The Seven P’s of Pitching
Over the years I discovered that these same Seven P’s also represent all aspects of business, life, theatre, political speeches, concerts, music, books and of course pitching and presenting. Clients will NOT always remember every detail of my presentations or pitches BUT, having made thousands of pitches, the one thing …
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