THE ART & SCIENCE OF PERSUASIVE NEW BUSINESS PRESENTATIONS
Over the past 25 years, the best new business pitches in which I have been involved, have all ‘nailed’ it by having these elements – novelty, emotion and by being highly memorable COUPLED with intense existing Chemistry with the client or brand team. Whether I have been in San …
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MY PRO TIPS TO AWAKEN YOUR INNER HUNTER IN 2018
Living in the Internet and Mobile Age means we all live in a time of unprecedented speed, innovation and change. If you want to thrive, excel and be high performer in New Business and building Ad Agencies today, you must move beyond the traditional ‘farmer’ mindset. This is how most …
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HOW TO WIN HIGH-END CLIENTS AND BRANDS?
Having pondered this question daily for over two decades, I know the answer contains many layers of strategies, tactics and persistence to achieve a level of competency and high performance. The key phrase is ‘high performance’, not just have an occasional peak performance or outstanding game once each season BUT, …
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How to Build A Winning Advertising Agency New Business Team
Intentionally building a world-class New Business team is one of the best investment ideas and things an Advertising, Digital, Direct, Design or PR Agency can do. As we all know and have been told, the key to ongoing success, inspiration, growth and revenues is to relentlessly retain, cross-sell and win …
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Business Development is a ZERO-SUM Game
If you’re an Advertising Agency, Digital Agency, PR Company, etc. – to be successful in new business development today, you must play a ZERO-SUM game. By that I mean, building partnerships and client relationships in a fundamentally different kind of way – one that gives the potential to GROW …
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BIG VS. SMALL?
Having worked for Multinational Advertising Agencies in Manhattan, San Francisco, Sydney, Australia, Wellington, NZ, Taipei, Taiwan, etc. as well as small independent agencies – I have experienced the Pro’s and Con’s in both big and small agency environments. When I began my career in advertising, I viewed working at Multinational Ad …
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5 Universal Marketing Principles
Over the last 25 years of marketing in various cities in numerous countries, over hundreds of different brands – one question that I have been repeatedly asked by Clients and Marketers is – What are the 5 most basic ways to succeed in Marketing and Advertising today?’ I was asked …
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What is Influencer Marketing?
My definition is: ‘Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.’ Additionally, I would like to really define the …
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WANT MORE NEW BUSINESS, INFLUENCE, HIGHER PROFITS & REVENUE in 2017? (Part 1)
By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. www.geoffdeweaver.com, Touchpoint Entertainment Inc. www.touchpoint.best , or connect with me on Twitter: https://twitter.com/geoff_deweaver With January 2017 (Q1 2017), just around the corner, everyone involved in ‘New Business’ certainly knows if they are going to hit 2016 numbers or not. BUT, for …
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