Category: Operational Excellence

8 NEGOTIATION TACTICS THAT WON ME THE BEST DEALS WITH CLIENTS

I thought I would share one of my favorite, but rarely discussed topics in the news, media and with other senior Advertising and Marketing leaders today. In fact, I thought I would outline some of the key findings that have been responsible for hundreds of millions of dollars in advertising …

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HOW TO MAKE TRUST A NEW YEARS RESOLUTION IN 2018

  We are living in an era of backlash against authority, government and law, whether it be countries, politicians, governments, NGO’s or businesses. With politicians, events and media folks like: Al Franken, Charlie Rose, Rep. John Conyer, Harvey Weinstein, Anthony Weiner, Capital Hill, Judge Roy Moore, Fusion GPS, Russian Collusion, …

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Organic Growth & Customer Loyalty is the BEST Agency Business

  I have worked in digital, branding and direct agencies for the past 25 years, and an agency’s organic growth is the most misunderstood aspect of seeking new agency business. It is also vastly underrated and unappreciated aspect of its contribution to an Agency’s growth Since the downturn of business …

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How to prepare for a stronger New Business program in 2018

With approximately 45 days until 2018, I think it is important to review your results from this past year so you can close out 2017 on a high and prepare yourself for an even bigger and more successful 2018. Too often in Advertising Agency land, I have seen many agencies …

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YOUR BEST ACCOUNTS ARE YOUR CURRENT CLIENTS

There has never been a better time than right now, to nurture and love the existing relationships you already have with your clients and customers. In fact,  it’s a crucial part of growing a successful business in today’s business environment. In age of The Internet, automation and innovation, caring for …

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