Biohacking Yourself for Better Health
To kickoff, I have always been passionate about high performance – in sport, business, in my personal life and health/wellness. I have always, relentlessly endeavored to improve 1% everyday, year in year out. That has included my Mind, Body and Soul. Additionally, I have found over the last three decades, …
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MARKETING & ADVERTISING WARFARE IN 2020
I believe most of the elite marketers today view their businesses and brands as a continuing war between their company and brand(s) over market share, territory, resources, customer experiences, customer’s minds, mobilizing talent and loyalty. In an age of unprecedented abundance of choice, innovation, speed, disruption, customers’ experience and expectations …
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MAKING SENSE OF HASHTAGS ON LINKEDIN
Over the past two years, LinkedIn has been actively encouraging users to post and search for specific hashtags using the Your Communities section on the left-hand side of their LinkedIn feed. This means, if you can see the ‘Your Communities’ box on your home page, you have the ability to manage hashtags and conversations much more …
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Moving from Awareness to Loyalty for maximum impact
Having grown up in a family of Direct Marketers while in New York in the 1970s/80s, I have always found that the keys to marketing and advertising success always included an integrated marketing approach across all ‘touchpoints’ available. (digital and physical) In the early days, up until the early 1990’s …
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NEW BUSINESS ALLOWS YOUR AD AGENCY TO THRIVE AND SURVIVE IN 2019
All great Ad Agencies and Marketers move forward in a recession, and the weak ones move backward. I thought it might be best to end 2018 on the topic of moving into 2019 with a strategic plan and focus on making the coming year a huge success and driving your …
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What’s the difference between a Product & a Brand?
Over the years, I’ve consistently been asked this question by most entry level marketers, entrepreneurs, startups, small and mid size business owners, product managers or even advertising trainees for years. And, I’m still being asked this question! So, I thought I should write an article to layout how I …
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Lessons from The Bay Way
With all the recent breaking news, stories and reports about: Facebook, Uber, Amazon, Google, YouTube, Alphabet, Twitter, Theranos, AirBNB, and Salesforce, I have often thought about all the massive changes in the marketplace in which we all operate these days. I have witnessed and experienced since I was involved in …
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PRO TIPS FOR NEW BUSINESS & GROWTH
There are some fundamental building blocks for consistently winning new business, driving results, growing revenue, building more successful relationships and improving your ‘batting average’. I have attached some of the actual Pro Tips I have found that have given me amazing results, multiple wins and generated millions of dollars over …
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Can an Ad Agency or team manage Chemistry?
New Business and Growth are all about showcasing the key people on your Agency’s team as well as on the client’s team. Make sure you clearly identify the prospect’s hero: the one person who can stand up, carry the day and clearly outline all the prospect’s key issues. Importantly, you …
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Chemistry is critical to New Business & Growth
I have long believed that Agencies can enhance their odds of winning new business exponentially by ‘profiling’ their new business prospects and leaders correctly. All members of an Agency’s new business team need to understand how to identify different profiles, how to build trust with each one, and most importantly, …
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