HOW TO DELIVER A MADISON AVENUE STYLE PRESENTATION IN 2019
Pitching and Presenting have always been critical in the Advertising Industry and to every marketer. In fact, pitching is just hard work, whether it’s on stage, in a boardroom, on a conference call or over lunch. BUT, in 2019, selling by building engaging relationships, educating, sharing dreams and chemistry is …
Continue Reading
NEW BUSINESS ALLOWS YOUR AD AGENCY TO THRIVE AND SURVIVE IN 2019
All great Ad Agencies and Marketers move forward in a recession, and the weak ones move backward. I thought it might be best to end 2018 on the topic of moving into 2019 with a strategic plan and focus on making the coming year a huge success and driving your …
Continue Reading
LEARN AND GROW EXPONENTIALLY
HELPING CLIENTS GROW FASTER, BETTER, SMARTER SINCE 1985 Drive Your New Business Success in 2019 with… Geoff De Weaver Inc. (GDI) is a leading agency global branding and new business consulting firm specializing in creative, data, technology and innovation. And, excels at finding solutions and influencing people. Our unique …
Continue Reading
HOW TO INCREASE TRUST, RETENTION AND GENERATE LOYALTY
For almost three decades now, I have watched, developed and helped to strategically plan numerous loyalty and membership programs. BUT, today they are even more sophisticated, refined and desirable than ever before. With the acceleration of social media, technology and telecommunications in general – the traditional models once used for …
Continue Reading
Lessons from The Bay Way
With all the recent breaking news, stories and reports about: Facebook, Uber, Amazon, Google, YouTube, Alphabet, Twitter, Theranos, AirBNB, and Salesforce, I have often thought about all the massive changes in the marketplace in which we all operate these days. I have witnessed and experienced since I was involved in …
Continue Reading
PRO TIPS FOR NEW BUSINESS & GROWTH
There are some fundamental building blocks for consistently winning new business, driving results, growing revenue, building more successful relationships and improving your ‘batting average’. I have attached some of the actual Pro Tips I have found that have given me amazing results, multiple wins and generated millions of dollars over …
Continue Reading
TURBOCHARGE YOUR BUSINESS WITH THESE KEY STRATEGIES
If you want to grow your business, beat up your competition, make better margins, exceed on your expectations and win more clients. I think these are some of the key skills and concepts that once you master can transform your business instantly. I have written about Educational based marketing before …
Continue Reading
WHAT ARE YOUR BIGGEST NEW BUSINESS PAIN POINTS?
When I ask most marketers, entrepreneurs and Ad Agencies anywhere in the US or worldwide, I am commonly told these primary issues for winning more New Business and Growth today: Finding new clients and brands (overwhelmingly the single biggest complaint) Not enough focus on business development, planning and staffing properly …
Continue Reading The Secrets of High Performance Ad Agencies and Marketers
Successful and extraordinary productive people consistently perform: better, faster, more efficiently and effectively than their peers. And, the best Ad Agencies and Marketers have always understood this! So why do some Ad Agencies, marketers and entrepreneurs succeed more quickly than others, and maintain their success over the course of decades? …
Continue Reading
WHY AD AGENCIES MUST USE EDUCATIONAL MARKETING
The ever-increasing number of online videos, webcasts, newsmercials, magalogs, podcasts, webinars, bookalogs, seminars, DVD’s, CD’s, live streaming events, etc. has increased clutter in the marketplace. This ‘noise’ has forced both online and offline new business, advertising, direct marketing and Public Relations to become even more sophisticated in 2018. I believe, …
Continue Reading