WHAT MAKES A GREAT LEADER?
From unicorns, iconic brands, soldiers, psychologists, athletes and entrepreneurs, all share hard-won insights and wisdom on leadership. Importantly, all offer surprising, nuanced approaches to inspire and empower others to do their very best. They all share the same key characteristics. Importantly most of the truly remarkable leaders worldwide I’ve …
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THE ART & SCIENCE OF PERSUASIVE NEW BUSINESS PRESENTATIONS
Over the past 25 years, the best new business pitches in which I have been involved, have all ‘nailed’ it by having these elements – novelty, emotion and by being highly memorable COUPLED with intense existing Chemistry with the client or brand team. Whether I have been in San …
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MY PRO TIPS TO AWAKEN YOUR INNER HUNTER IN 2018
Living in the Internet and Mobile Age means we all live in a time of unprecedented speed, innovation and change. If you want to thrive, excel and be high performer in New Business and building Ad Agencies today, you must move beyond the traditional ‘farmer’ mindset. This is how most …
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WHY A GROWTH MINDSET IS CRITICAL TO WIN NEW BUSINESS
Over the years I have always found if you are dedicated, focused and have clarity on winning business and growing, in areas like: improving motivation, innovation, or productivity, your mindset must always be certain, reachable and obtainable. I have also found that before you chase your dreams and goals, it’s critical …
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HOW TO GAIN MORE INFLUENCE AND BE A THOUGHT LEADER
If you’re a marketing expert, speaker, singer, business executive, company leader, author, entrepreneur, ‘thought leadership’ matters to you! In fact, thought leaders come in every shape and size, they do come from any background or community and they can be any age, gender or ethnicity too! Your target audience …
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The Seven P’s of Pitching
Over the years I discovered that these same Seven P’s also represent all aspects of business, life, theatre, political speeches, concerts, music, books and of course pitching and presenting. Clients will NOT always remember every detail of my presentations or pitches BUT, having made thousands of pitches, the one thing …
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How to Build A Winning Advertising Agency New Business Team
Intentionally building a world-class New Business team is one of the best investment ideas and things an Advertising, Digital, Direct, Design or PR Agency can do. As we all know and have been told, the key to ongoing success, inspiration, growth and revenues is to relentlessly retain, cross-sell and win …
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PITCHING TO WIN AMAZING CLIENTS & BRANDS
What separates the winners from the losers when pitching a great client if you are an Advertising Agency? There are several key factors why clients most commonly don’t hire an agency after the pitch! Here is a great summary of the best tips I can share after 25 years of …
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Business Development is a ZERO-SUM Game
If you’re an Advertising Agency, Digital Agency, PR Company, etc. – to be successful in new business development today, you must play a ZERO-SUM game. By that I mean, building partnerships and client relationships in a fundamentally different kind of way – one that gives the potential to GROW …
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BIG VS. SMALL?
Having worked for Multinational Advertising Agencies in Manhattan, San Francisco, Sydney, Australia, Wellington, NZ, Taipei, Taiwan, etc. as well as small independent agencies – I have experienced the Pro’s and Con’s in both big and small agency environments. When I began my career in advertising, I viewed working at Multinational Ad …
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