Category: Innovation

WHAT’S MORE IMPORTANT? A BRAND, BUSINESS, CULTURE OR LEADERSHIP

WARNING: THE 2019 FINANCIAL YEAR END IS CLOSING IN FAST… WHAT ARE YOU DOING TODAY TO PREPARE FOR IT?  I am not sure about you BUT, as Halloween, Thanksgiving and Christmas loom on the horizon, I always start planning for a massive push to achieve my own end of year goals …

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TRUST REALLY MATTERS IN OUR DIGITAL AGE

During my career, I have been fortunate enough to work on amazing brands worldwide like: E*Trade, Weight Watchers, Coca-Cola, P&G, Unilever, Nestles, IBM, etc. – so I know that continuing to build and maintain strong brands MUST be a strategic priority.YES, character, ability, strength and truth are the keys to …

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HOW YOU CAN INCREASE LEADS AND CLOSE DEALS FASTER WITH SOCIAL SELLING

Social media marketing is no longer just a great place to connect with old college friends, family members or even meet new friends. It has become a critical platform for brands and clients to engage their audiences and reach more relevant customers. Importantly, from my experience for brands today’s brands …

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NOW YOU CAN IMPROVE YOUR TOTAL MARKETING REACH WITH A BOOLEAN STRING

As many of you my recall, LinkedIn used to show everyone their total reach membership to their 3rd Connection Level. (Not just 1st & 2nd connections like today). Access to your 3rd connection level data points disappeared shortly before Microsoft acquired them. BUT, if you are still interested in understanding your …

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MAKING SENSE OF HASHTAGS ON LINKEDIN

Over the past two years, LinkedIn has been actively encouraging users to post and search for specific hashtags using the Your Communities section on the left-hand side of their LinkedIn feed. This means, if you can see the ‘Your Communities’ box on your home page, you have the ability to manage hashtags and conversations much more …

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Speech: Donald Trump Delivers a Fourth of July Speech at the Lincoln Memorial – July 4, 2019

The US president’s unique interpretation of the declaration of independence was on full display on Thursday when he staged a spectacular, pro-American, inspirational and unifying jamboree at the Lincoln memorial in Washington to celebrate the Fourth of July. This “Salute To America” speech was focused, perfectly executed and surely the …

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LEARN AND GROW EXPONENTIALLY

  HELPING CLIENTS GROW FASTER, BETTER, SMARTER SINCE 1985 Drive Your New Business Success in 2019 with… Geoff De Weaver Inc. (GDI) is a leading agency global branding and new business consulting firm specializing in creative, data, technology and innovation. And, excels at finding solutions and influencing people. Our unique …

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Real Estate, Augmented Reality, VR and Technology

Now the iPhone X is out, the doors are wide open for augmented reality (AR)  to march through and stake a claim for itself at the center of our digital lives. Whilst AR glasses and contact lenses are still a couple of years away from adoption, smartphone-enabled augmented reality is …

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WHAT MAKES A GREAT LEADER?

  From unicorns, iconic brands, soldiers, psychologists, athletes and entrepreneurs, all share hard-won insights and wisdom on leadership. Importantly, all offer surprising, nuanced approaches to inspire and empower others to do their very best. They all share the same key characteristics. Importantly most of the truly remarkable leaders worldwide I’ve …

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WHY AD AGENCIES MUST USE EDUCATIONAL MARKETING

The ever-increasing number of online videos, webcasts, newsmercials, magalogs, podcasts, webinars, bookalogs, seminars, DVD’s, CD’s, live streaming events, etc. has increased clutter in the marketplace. This ‘noise’ has forced both online and offline new business, advertising, direct marketing and Public Relations to become even more sophisticated in 2018. I believe, …

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