What’s the difference between a Product & a Brand?
Over the years, I’ve consistently been asked this question by most entry level marketers, entrepreneurs, startups, small and mid size business owners, product managers or even advertising trainees for years. And, I’m still being asked this question! So, I thought I should write an article to layout how I …
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Business Development is a ZERO-SUM Game
If you’re an Advertising Agency, Digital Agency, PR Company, etc. – to be successful in new business development today, you must play a ZERO-SUM game. By that I mean, building partnerships and client relationships in a fundamentally different kind of way – one that gives the potential to GROW …
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BIG VS. SMALL?
Having worked for Multinational Advertising Agencies in Manhattan, San Francisco, Sydney, Australia, Wellington, NZ, Taipei, Taiwan, etc. as well as small independent agencies – I have experienced the Pro’s and Con’s in both big and small agency environments. When I began my career in advertising, I viewed working at Multinational Ad …
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Part 2 – HOW TO DELIVER A MADISON AVENUE STYLE PRESENTATION
Having outlined my ‘Listener Analysis’, explaining the differences between Presentations and Speeches, how to professionally manage your Presentations and the planning, thought and hard-work that’s required to invest in outstanding presentations – I will now provide my ‘Signature’ tips for organizing your best ideas for your Presentation – to …
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How To Deliver a Madison Avenue Style Presentation (Part 1)
Just as advertising and marketing have grown to be of massive importance and critical in selling and making a profit. It is also about building engaging relationships. I believe that delivering a great presentation full of ideas, insights to the right audience, with clear objectives – agreed and set in …
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Want to be a Global Influencer?
A theory Malcolm Gladwell popularized in his book, Outliers, stated that 10,000 hours of practice can turn anyone into an expert BUT, I remain highly skeptical and don’t necessarily agree with Gladwell’s assumption. In fact, I have personally met and gotten to know hundreds of swimmers, athletes, musicians, speakers, etc – …
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