Category: High Performance

HOW TO INCREASE TRUST, RETENTION AND GENERATE LOYALTY

For almost three decades now, I have watched, developed and helped to strategically plan numerous loyalty and membership programs. BUT, today they are even more sophisticated, refined and desirable than ever before. With the acceleration of social media, technology and telecommunications in general – the traditional models once used for …

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WHY DOES PURPOSE MATTER?

I have always believed that Agencies, Marketers and Entrepreneurs can enhance their odds of winning new business exponentially by ‘profiling’ their new business prospects and leaders correctly and with the best ‘positioning’ too. All members of an Agency’s new business team need to understand how to identify different profiles, how …

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PRO TIPS FOR NEW BUSINESS & GROWTH

There are some fundamental building blocks for consistently winning new business, driving results, growing revenue, building more successful relationships and improving your ‘batting average’. I have attached some of the actual Pro Tips I have found that have given me amazing results, multiple wins and generated millions of dollars over …

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WHAT MAKES A GREAT LEADER?

  From unicorns, iconic brands, soldiers, psychologists, athletes and entrepreneurs, all share hard-won insights and wisdom on leadership. Importantly, all offer surprising, nuanced approaches to inspire and empower others to do their very best. They all share the same key characteristics. Importantly most of the truly remarkable leaders worldwide I’ve …

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WHY AD AGENCIES MUST USE EDUCATIONAL MARKETING

The ever-increasing number of online videos, webcasts, newsmercials, magalogs, podcasts, webinars, bookalogs, seminars, DVD’s, CD’s, live streaming events, etc. has increased clutter in the marketplace. This ‘noise’ has forced both online and offline new business, advertising, direct marketing and Public Relations to become even more sophisticated in 2018. I believe, …

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2018 – A PIVOTAL YEAR FOR P &G ‘s MARKETERS AND AD AGENCIES

I recently heard from some friends who work on the P&G business, that P&G is cutting 50% of their existing Ad Agency & Media Companies from their roster in 2018. This is part of their next phase in development and planning. P&G is a global consumer products giant. It sells …

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TRAITS OF HIGH PERFORMANCE AD AGENCIES

For decades I have pondered and considered the common elements, tactics, practices and things the best performing Ad Agencies do consistently to deliver such massive impacts for their clients. Fortuitously, I have had the advantage of working with some of the best advertising and marketing executives in the world. I …

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MY PRO TIPS TO AWAKEN YOUR INNER HUNTER IN 2018

Living in the Internet and Mobile Age means we all live in a time of unprecedented speed, innovation and change. If you want to thrive, excel and be high performer in New Business and building Ad Agencies today, you must move beyond the traditional ‘farmer’ mindset. This is how most …

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