HOW TO DELIVER A GREAT TED TALK
Although I have yet to personally delivered an 18 minute TED Talk – I do have a 30+ years of global experience Pitching and Presenting to Fortune 500 clients on five continents and winning billions of dollars of business on brands and accounts like: IBM, AT&T, Microsoft, Weight Watchers, American …
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WHY THE 80/20 PRINCIPLE HAS BEEN ONE OF MY GREATEST STRATEGIC ADVANTAGES
I grew up in a family where both of my parents were direct marketers and learned at a very early age about the importance of Pareto’s Principle (e.g. Pareto’s Law). By that I mean, The Pareto Principle, named after respected economist and political scientist, Vilfredo Pareto (1848-1923). He specified that …
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WHY DOES ABUNDANCE MATTER?
Having worked in New York City, San Francisco, Hong Kong, London, Singapore, Taiwan, New Zealand, Australia and many other leading business markets worldwide over the past three decades in the Advertising, Marketing and Digital space. As a CEO Connector I thought I would share some of my methods with you. …
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GAIN A COMPETITIVE EDGE WITH THESE NEW BUSINESS TACTICS – PART 1
This two part series will provide you with the ideas, tactics that have enabled me to secure billions of dollars in ‘New Business’ for my clients worldwide and give you a competitive edge in the global marketplace! And, having been fortunate enough to work with iconic brands like: IBM, AT&T, …
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TURBOCHARGE YOUR B2B BUSINESS WITH THESE STRATEGIES
If you want to grow your business, beat up your competition, make better margins, build loyalty and trust with your prospects and win more clients – I know these are some of the key skills and concepts that once you master will transform your business instantly. With both Social Selling …
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WHY VIDEO MARKETING IS CRITICAL TO LINKEDIN AND SEO
The No. 1 thing to remember about LinkedIn is that it is not a social media site like Facebook. LinkedIn is a search engine disguised as a social media site. With Microsoft acquiring LinkedIn in June 2016 – LinkedIn has become even more efficient and effective PLUS, they still have way ‘friendlier” algorithms than Facebook and …
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HOW TO LOVE YOUR BEST CUSTOMERS & CLIENTS
For the past 30 years, I have always strived to deliver and create innovative, memorable and result-oriented advertising for my clients. Importantly, more than any point in recent history, I believe customers are the new ‘market-makers’, reshaping industries and changing how businesses compete and win. Success today depends on how …
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MAKING SENSE OF HASHTAGS ON LINKEDIN
Over the past two years, LinkedIn has been actively encouraging users to post and search for specific hashtags using the Your Communities section on the left-hand side of their LinkedIn feed. This means, if you can see the ‘Your Communities’ box on your home page, you have the ability to manage hashtags and conversations much more …
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Speech: Donald Trump Delivers a Fourth of July Speech at the Lincoln Memorial – July 4, 2019
The US president’s unique interpretation of the declaration of independence was on full display on Thursday when he staged a spectacular, pro-American, inspirational and unifying jamboree at the Lincoln memorial in Washington to celebrate the Fourth of July. This “Salute To America” speech was focused, perfectly executed and surely the …
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HOW TO DELIVER A MADISON AVENUE STYLE PRESENTATION IN 2019
Pitching and Presenting have always been critical in the Advertising Industry and to every marketer. In fact, pitching is just hard work, whether it’s on stage, in a boardroom, on a conference call or over lunch. BUT, in 2019, selling by building engaging relationships, educating, sharing dreams and chemistry is …
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