Category: Grow 10x – 100X Expert (Global)

Can an Ad Agency or team manage Chemistry?

New Business and Growth are all about showcasing the key people on your Agency’s team as well as on the client’s team. Make sure you clearly identify the prospect’s hero: the one person who can stand up, carry the day and clearly outline all the prospect’s key issues. Importantly, you …

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WHAT ARE YOUR BIGGEST NEW BUSINESS PAIN POINTS?

When I ask most marketers, entrepreneurs and Ad Agencies anywhere in the US or worldwide, I am commonly told these primary issues for winning more New Business and Growth today: Finding new clients and brands (overwhelmingly the single biggest complaint) Not enough focus on business development, planning and staffing properly …

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TRAITS OF HIGH PERFORMANCE AD AGENCIES

For decades I have pondered and considered the common elements, tactics, practices and things the best performing Ad Agencies do consistently to deliver such massive impacts for their clients. Fortuitously, I have had the advantage of working with some of the best advertising and marketing executives in the world. I …

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Why Advertising Agencies must create Powerful Business & Marketing Plans

One of the first things I have always done, for both my own new clients or the Agencies for whom I have worked, was to start creating high impact Business and Marketing Plans for them. Although I have been in the Advertising, Digital, PR and Direct space for over 30 …

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Winning New Business in 2018

Having worked in the Advertising Industry since 1985, I thought I would take my crystal ball out, and reveal my thoughts on how to build a winning New Business Program in 2018 and beyond. A highly successful New Business program is critical for every agency, entrepreneur or Marketer in the …

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A SOCIAL MEDIA STRATEGY IS GREAT FOR NEW BUSINESS FOR ADVERTISING AGENCIES

As I have long stated, new business is the ‘lifeblood’ of any agency. But acquiring those new accounts and brands has become increasingly complex and vastly harder to win over the last decade. However, those that have clarity, energy, courage and influence will continue to grow and profit! Clients and …

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MY PRO TIPS TO AWAKEN YOUR INNER HUNTER IN 2018

Living in the Internet and Mobile Age means we all live in a time of unprecedented speed, innovation and change. If you want to thrive, excel and be high performer in New Business and building Ad Agencies today, you must move beyond the traditional ‘farmer’ mindset. This is how most …

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AGENCY REMUNERATION, AGENCY RETAINER OR BILLABLE HOURS ?

I thought I would address a quick question, I get asked each and every week by brands or clients looking to understand how to work with a Brand Agency, Digital Agency or even a PR Company. They want to understand in how do I get more ‘bang for my bucks’ ? …

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WHY A GROWTH MINDSET IS CRITICAL TO WIN NEW BUSINESS

Over the years I have always found if you are dedicated, focused and have clarity on winning business and growing, in areas like: improving motivation, innovation, or productivity, your mindset  must always be certain, reachable and obtainable.  I have also found that before you chase your dreams and goals, it’s critical …

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