Category: Google+

What is Influencer Marketing?

My definition is: ‘Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.’ Additionally, I would like to really define the …

Continue Reading

The Battle of Titans: Amazon, Google, Facebook and Apple

  Having first moved to San Francisco in 1999, I can vividly recall the early days of Internet Marketing and Advertising. From the days of Amazon specializing in books, Google competing in the search engine space, Apple was a computer company and Facebook was kicking off at Harvard University. Those …

Continue Reading

Why YouTube and Facebook are spanking the ‘traditional’ TV Networks and Cable TV

By Geoff De Weaver, CEO + Founder of Touchpoint Entertainment Inc. Major brands and marketers globally are looking for highly targeted, engaged and active communities of loyal fans to build even bigger tribes and sell more products and services. The ‘next generation’ of young and smart Chief Digital Officers (CDO’s), …

Continue Reading