Category: Gen Z

WANT MORE NEW BUSINESS, INFLUENCE, HIGHER PROFITS & REVENUE in 2017? (Part 2)

Following on from Part 1 of my last article, where I was talking about driving new business in January 2017 (Q1 2017), this final quarter 2016 – all CEO’s, Boards and new Business Director’s certainly know if they are going to hit 2016 numbers or not. BUT, for those of …

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Planning for Global Marketing & Advertising Success – a ‘Local Touch’

By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. www.geoffdeweaver.com, Touchpoint Entertainment Inc. http://touchpoint.best/, or connect with me on Twitter: https://twitter.com/geoff_deweaver   I thought I would reflect and share some of my thoughts on some of the global campaigns and brands I have worked with over the last two decades. As …

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Analyze the Past to Prepare for Success in the Future

By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. www.geoffdeweaver.com, Touchpoint Entertainment Inc., or connect with me on Twitter: https://twitter.com/geoff_deweaver   I firmly believe that the most successful people today are people that studying the past, review history, fail, get back up and improve a few degrees everyday. In …

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Why today’s best marketers and startups must have a higher mission + purpose…

Geoff De Weaver, CEO + Founder, Geoff De Weaver Inc. www.geoffdeweaver.com + www.touchpoint.best   Today’s best marketers and many startups getting so much traction because of: passion, purpose, stakeholder integration, conscious leadership, authenticity, inspiration and a positive culture, which encourages activism. Additionally, the best companies also understand that they need to inspire both …

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Innovation today means building massive brands, user bases at accelerated velocity

By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. http://geoffdeweaver.com/ + www.touchpoint.best This article on Innovation follows on from my recent post entitled “”A better way to think about INNOVATION for Startups, Entrepreneurs + Corporations” https://lnkd.in/bhy9_zG by @geoff_deweaver on @LinkedIn Here’s another way to think about innovation. …

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A better way to think about INNOVATION for Startups, Entrepreneurs + Corporations

By Geoff De Weaver, CEO + Founder of Touchpoint Entertainment Inc. http://geoffdeweaver.com/ + www.touchpoint.best   I am often asked to speak about innovation and companies that are the most innovative, most disruptive and outstanding with global marketing. However, I’d like to explain how I think about innovation and the principles …

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Millennials – Economic Ascendency & Transformation

By Geoff De Weaver, CEO + Founder Touchpoint Entertainment Inc. http://geoffdeweaver.com/   The largest generations in history is about to move into its prime spending years and have the clout to become the powerhouse and dominate cohort of the Digital Age. Millennials are poised to reshape the economy; their unique experiences …

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Fortune 500’s must align core values & culture with today’s Demographics

By Geoff De Weaver, CEO + Founder Touchpoint Entertainment Inc.http://geoffdeweaver.com/   Only 61 companies from the 1955 Fortune 500 official rankings remain. The disruption and creative destruction that fueled the demise of all the others will continue into 2016. Sure companies like: Coca-Cola Enterprises, Johnson and Johnson, General Mills, ATT, …

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