Category: FOCUS

BIG VS. SMALL?

  Having worked for Multinational Advertising Agencies in Manhattan, San Francisco, Sydney, Australia, Wellington, NZ, Taipei, Taiwan, etc. as well as small independent agencies –  I have experienced the Pro’s and Con’s in both big and small agency  environments. When I began my career in advertising, I viewed working at Multinational Ad …

Continue Reading

How To Deliver a Madison Avenue Style Presentation (Part 1)

Just as advertising and marketing have grown to be of massive importance and critical in selling and making a profit. It is also about  building engaging relationships. I believe that delivering a great presentation full of ideas, insights to the right audience, with clear objectives  – agreed and set in …

Continue Reading

5 Universal Marketing Principles

Over the last 25 years of marketing in various cities in numerous countries, over hundreds of different brands – one question that I have been repeatedly asked by Clients and Marketers is – What are the 5 most basic ways to succeed in Marketing and Advertising today?’ I was asked …

Continue Reading

My 2017 New Year’s Business Resolutions

The most successful and ambitious people I know today, all step toward their goals but not with a singular step. Each step or discipline is not a singular discipline or move. Each project is not a singular project. The most successful people today, see  that everything they do—and every detail, …

Continue Reading

Why New Business is CRITICAL in 2017 and Beyond

With today’s clients demanding more data, better targeting, more accountability, better customer experiences and demanding cost-effective new business results for their brands and companies. How is your client/agency relationship traveling into 2017? Does your advertising or branding agency help you improve and simplify your marketing and new business needs and …

Continue Reading

WANT MORE NEW BUSINESS, INFLUENCE, HIGHER PROFITS & REVENUE in 2017? (Part 1)

By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. www.geoffdeweaver.com, Touchpoint Entertainment Inc. www.touchpoint.best , or connect with me on Twitter: https://twitter.com/geoff_deweaver     With January 2017 (Q1 2017), just around the corner, everyone involved in ‘New Business’ certainly knows if they are going to hit 2016 numbers or not. BUT, for …

Continue Reading

‘NOT MY PRESIDENT’ – IS NOT ONE OF MY CORE VALUES

By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. www.geoffdeweaver.com, Touchpoint Entertainment Inc. www.touchpoint.best , or connect with me on Twitter: https://twitter.com/geoff_deweaver   I truly believe ‘core values’ are critical for every Board, CEO or POTUS to have. In fact, I recently wrote an article entitled: “10 Core values …

Continue Reading

If you want to excel at work, have a genuine purpose

By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. www.geoffdeweaver.com, Touchpoint Entertainment Inc. http://touchpoint.best/, or connect with me on Twitter: https://twitter.com/geoff_deweaver   Do you wake up every morning excited about what’s ahead of you during the day? Are you inspired, excited or get goose bumps about your plans, programs and to-do list …

Continue Reading

Rituals & Routines you MUST adopt for success today

By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. www.geoffdeweaver.com, Touchpoint Entertainment Inc. http://touchpoint.best/, or connect with me on Twitter: https://twitter.com/geoff_deweaver   I am a firm believer that daily, rituals, powerful mindsets, and real-world actionable habits make the difference between success or otherwise. As I have written in the past I have …

Continue Reading

Storytelling secrets from a globally experienced Speaker & Mad Men

By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. www.geoffdeweaver.com, Touchpoint Entertainment Inc. http://touchpoint.best/, or connect with me on Twitter: https://twitter.com/geoff_deweaver   I started my International Advertising Agency career in 1985 at DDB Needham (NOW called DDB Worldwide) and have had many global clients including: Coca Cola, IBM, IMG, …

Continue Reading