Category: Facebook

What is Influencer Marketing?

My definition is: ‘Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.’ Additionally, I would like to really define the …

Continue Reading

The Battle of Titans: Amazon, Google, Facebook and Apple

  Having first moved to San Francisco in 1999, I can vividly recall the early days of Internet Marketing and Advertising. From the days of Amazon specializing in books, Google competing in the search engine space, Apple was a computer company and Facebook was kicking off at Harvard University. Those …

Continue Reading

Super Bowl 50: Facebook, Twitter Activity – Trends & Hot Topics

By Geoff De Weaver, CEO + Founder of Touchpoint Entertainment Inc. http://geoffdeweaver.com/   What were the noteworthy trends, hot topics for Super Bowl 50 on February 7, 2016 hosted in the City of Santa Clara at the state-of-the-art Levi’s® Stadium? It was the greenest and most technologically advanced professional football …

Continue Reading

Creating & Leveraging One:One Relationships via Video and DRTV

By Geoff De Weaver, CEO + Founder Touchpoint Entertainment Inc.http://geoffdeweaver.com/ Despite YouTube and Facebook accelerating with video online, direct response TV (DRTV) is still under-valued and misunderstood despite years of use. But DRTV still gets amazing results can builds brands that generate huge amounts of revenue, customer loyalty and trust. …

Continue Reading

MOBILE FIRST, Learning Faster, Experiencing more and winning BIG

By Geoff De Weaver, CEO + Founder Touchpoint Entertainment Inc.   If you’re like me, and love all things digital, disruptive and game-changing, the things that captured my attention the most recently at the latest Earnings Announcements for Facebook, Twitter and LinkedIn were all focused around –  social media marketing, …

Continue Reading

Why YouTube and Facebook are spanking the ‘traditional’ TV Networks and Cable TV

By Geoff De Weaver, CEO + Founder of Touchpoint Entertainment Inc. Major brands and marketers globally are looking for highly targeted, engaged and active communities of loyal fans to build even bigger tribes and sell more products and services. The ‘next generation’ of young and smart Chief Digital Officers (CDO’s), …

Continue Reading