Facebook – Geoff De Weaver

25Apr 2018

THE MEANING OF ‘BRAND’ IN A DIGITAL AGE

Posted by Geoff De Weaver
2018, Ad Agency, Agency Growth, Agency Leadership, Agency Positioning, Business Development, Business Plan, Digital Pioneer, Digital Pioneer (1984 circa), Digital Transformation, Facebook, Geoff De Weaver, Geoff's Signature Tips, Leadership, Multinational Advertising Agencies, New Business, New Business Authority, New Business Tips
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Originally, the word ‘brand’ came from the Norse word “brandr” which meant, “to burn”. In the Middle Ages, farmers protected their livestock by “burning” a unique and identifying mark with a hot iron on their animals and livestock (and even in some cases on prisoners!). This form of identification was …

20Apr 2018

Lessons from The Bay Way

Posted by Geoff De Weaver
Ad Agency, Agency Growth, Agency Leadership, Agency Positioning, Alphabet, Amazon, Business Development, Client Retention, Digital Disruption, Digital Marketing, Digital Transformation, Facebook, Geoff De Weaver, Geoff's Signature Tips, Google+, Growth Mindset, Influencer Marketing, Leadership, Madison Avenue, Marketing, Mindset, MORALS, Multinational Advertising Agencies, New Business, New Business Authority, New Business Tips, TRUST, VALUES, Venture Capital (VC)
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With all the recent breaking news, stories and reports about: Facebook, Uber, Amazon, Google, YouTube, Alphabet, Twitter, Theranos, AirBNB, and Salesforce, I have often thought about all the massive changes in the marketplace in which we all operate these days. I have witnessed and experienced since I was involved in …

08Jan 2018

Winning New Business in 2018

Posted by Geoff De Weaver
Ad Agency, Agency Growth, Agency Leadership, Agency Positioning, Business Development, Business Mastery (Expert), Client Retention, Content Marketing, Expert Business Coach, Facebook, Geoff De Weaver, Geoff's Signature Tips, Grow 10x - 100X Expert (Global), Growth, Growth Mindset, Influencer Marketing, Keynote Speaking, Leadership, Madison Avenue, Marketing, Multinational Advertising Agencies, Negotiations, New Business, New Business Authority, New Business Tips, New Year Resolutions, Presentation Strategies, Rainmaker, Retention Marketing, RFI, RFP, Social Media Marketing
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Having worked in the Advertising Industry since 1985, I thought I would take my crystal ball out, and reveal my thoughts on how to build a winning New Business Program in 2018 and beyond. A highly successful New Business program is critical for every agency, entrepreneur or Marketer in the …

27Sep 2017

What is Influencer Marketing?

Posted by Geoff De Weaver
Amazon, Apple, Blitzscaling, Cloud, Content Marketing, Customer Experience, Digital Disruption, Digital Marketing, Digital Transformation, Disruptive, Facebook, FakeNews, Google+, Influencer Marketing, Innovation, Inspiration, Klout, Kred, Leadership, New Business, PR Companies, Social Media Marketing, Social Media Monitoring & Listening, Twitter, Twitter Marketing, YouTube
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My definition is: ‘Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.’ Additionally, I would like to really define the …

20Sep 2017

The Battle of Titans: Amazon, Google, Facebook and Apple

Posted by Geoff De Weaver
2017, Alphabet, Amazon, Apple, Automation, Big Data, Blitzscaling, Cloud, Culture, Customer Experience, Digital Disruption, Digital Marketing, Digital Transformation, Disruptive, Facebook, GeoPolitical, Google+, High Performance, Innovation, Leadership, New Business, Social Media Marketing, Unicorn
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Having first moved to San Francisco in 1999, I can vividly recall the early days of Internet Marketing and Advertising. From the days of Amazon specializing in books, Google competing in the search engine space, Apple was a computer company and Facebook was kicking off at Harvard University. Those …

20Apr 2016

ROCK OUT with PASSION + Purpose #Daily…

Posted by Geoff De Weaver
#FeelTheBern, Angel Investors, Big Data, Board Directors, Board of Directors, Climate Change, Commitment, Compassion, Content Marketing, Crisis Management, CSR, Culture, Customer Experience, Demographic, Digital Disruption, Digital Marketing, Digital Transformation, Disruptive, DRTV, Email Marketing, ETHICS, Events, Facebook, Freedom of Speech, Gen Y, Gen Z, Gender Equality, Geoff De Weaver, Google+, Great Barrier Reef, HAPPINESS, Hollywood, Human Rights, Impact, Innovation, Innovative, Inspiration, Inspirational, Integrity, KARMA, Leadership, Linkedin, Live Streaming, LIVES MATTER, LOYALTY, Millennial Generation, Millennials, MORALS, Motivational, Movement, News, Opinion, Paradigm Shift, PASSION, Personal, Poverty, Projects, PURPOSE, Social Enterprise, Social Media Marketing, Social Movement, Sports Marketing, Start-Up, Startups, Status Quo, TRUST, Twitter, Twitter Marketing, Uncategorized, Unicorn, Updates, VALUES, Venture Capital (VC), Video Marketing, WHY?, Women in Leadership, YouTube
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By Geoff De Weaver, CEO Geoff De Weaver Inc. www.geoffdeweaver.com or Facebook: https://www.facebook.com/profile.php?id=778335406 or come to our next event soon @ http://touchpoint.best/ What matters most to me is: WHY, PURPOSE, PASSION and MATTER. #FACT and #DAILY WHAT YOU HAVE TO SAY IS IMPORTANT! As I have been telling …

11Feb 2016

18Jan 2016

18Aug 2015

MOBILE FIRST, Learning Faster, Experiencing more and winning BIG

Posted by Geoff De Weaver
Content Marketing, Facebook, Innovation, Paradigm Shift, Twitter
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By Geoff De Weaver, CEO + Founder Touchpoint Entertainment Inc. If you’re like me, and love all things digital, disruptive and game-changing, the things that captured my attention the most recently at the latest Earnings Announcements for Facebook, Twitter and LinkedIn were all focused around – social media marketing, …

08Aug 2015

Digital, Marketing, Tech and Social Media Trends to Watch for in 2016

Posted by Geoff De Weaver
Content Marketing, Facebook, Innovation, Social Media Marketing
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By Geoff De Weaver, CEO + Founder of Touchpoint Entertainment Inc. As we approach Q4/2015, I think it’s a good time to review my past predictions for 2015 and forecast and focus on trends leading into 2016. In January 2015, I forecast the following trends and they are all …

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Category: Facebook