THE MEANING OF ‘BRAND’ IN A DIGITAL AGE
Originally, the word ‘brand’ came from the Norse word “brandr” which meant, “to burn”. In the Middle Ages, farmers protected their livestock by “burning” a unique and identifying mark with a hot iron on their animals and livestock (and even in some cases on prisoners!). This form of identification was …
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Lessons from The Bay Way
With all the recent breaking news, stories and reports about: Facebook, Uber, Amazon, Google, YouTube, Alphabet, Twitter, Theranos, AirBNB, and Salesforce, I have often thought about all the massive changes in the marketplace in which we all operate these days. I have witnessed and experienced since I was involved in …
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Winning New Business in 2018
Having worked in the Advertising Industry since 1985, I thought I would take my crystal ball out, and reveal my thoughts on how to build a winning New Business Program in 2018 and beyond. A highly successful New Business program is critical for every agency, entrepreneur or Marketer in the …
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What is Influencer Marketing?
My definition is: ‘Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.’ Additionally, I would like to really define the …
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The Battle of Titans: Amazon, Google, Facebook and Apple
Having first moved to San Francisco in 1999, I can vividly recall the early days of Internet Marketing and Advertising. From the days of Amazon specializing in books, Google competing in the search engine space, Apple was a computer company and Facebook was kicking off at Harvard University. Those …
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ROCK OUT with PASSION + Purpose #Daily…
By Geoff De Weaver, CEO Geoff De Weaver Inc. www.geoffdeweaver.com or Facebook: https://www.facebook.com/profile.php?id=778335406 or come to our next event soon @ http://touchpoint.best/ What matters most to me is: WHY, PURPOSE, PASSION and MATTER. #FACT and #DAILY WHAT YOU HAVE TO SAY IS IMPORTANT! As I have been telling …
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Super Bowl 50: Facebook, Twitter Activity – Trends & Hot Topics
By Geoff De Weaver, CEO + Founder of Touchpoint Entertainment Inc. http://geoffdeweaver.com/ What were the noteworthy trends, hot topics for Super Bowl 50 on February 7, 2016 hosted in the City of Santa Clara at the state-of-the-art Levi’s® Stadium? It was the greenest and most technologically advanced professional football …
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Creating & Leveraging One:One Relationships via Video and DRTV
By Geoff De Weaver, CEO + Founder Touchpoint Entertainment Inc.http://geoffdeweaver.com/ Despite YouTube and Facebook accelerating with video online, direct response TV (DRTV) is still under-valued and misunderstood despite years of use. But DRTV still gets amazing results can builds brands that generate huge amounts of revenue, customer loyalty and trust. …
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MOBILE FIRST, Learning Faster, Experiencing more and winning BIG
By Geoff De Weaver, CEO + Founder Touchpoint Entertainment Inc. If you’re like me, and love all things digital, disruptive and game-changing, the things that captured my attention the most recently at the latest Earnings Announcements for Facebook, Twitter and LinkedIn were all focused around – social media marketing, …
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By Geoff De Weaver, CEO + Founder of Touchpoint Entertainment Inc. As we approach Q4/2015, I think it’s a good time to review my past predictions for 2015 and forecast and focus on trends leading into 2016. In January 2015, I forecast the following trends and they are all …
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