Moving from Awareness to Loyalty for maximum impact
Having grown up in a family of Direct Marketers while in New York in the 1970s/80s, I have always found that the keys to marketing and advertising success always included an integrated marketing approach across all ‘touchpoints’ available. (digital and physical) In the early days, up until the early 1990’s …
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ROCK OUT with PASSION + Purpose #Daily…
By Geoff De Weaver, CEO Geoff De Weaver Inc. www.geoffdeweaver.com or Facebook: https://www.facebook.com/profile.php?id=778335406 or come to our next event soon @ http://touchpoint.best/ What matters most to me is: WHY, PURPOSE, PASSION and MATTER. #FACT and #DAILY WHAT YOU HAVE TO SAY IS IMPORTANT! As I have been telling …
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Is your Marketing benefiting from video & DRTV in 2016?
By Geoff De Weaver, CEO + Founder Touchpoint Entertainment Inc. http://geoffdeweaver.com/ Having worked in or run brand advertising agencies, direct marketing and digital agencies globally for over 25 years – I am puzzled as to why those currently using: Big Data, Mobile Marketing, Cloud, Internet of Things, Analytics to …
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Creating & Leveraging One:One Relationships via Video and DRTV
By Geoff De Weaver, CEO + Founder Touchpoint Entertainment Inc.http://geoffdeweaver.com/ Despite YouTube and Facebook accelerating with video online, direct response TV (DRTV) is still under-valued and misunderstood despite years of use. But DRTV still gets amazing results can builds brands that generate huge amounts of revenue, customer loyalty and trust. …
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