Category: DRTV

Is your Marketing benefiting from video & DRTV in 2016?

By Geoff De Weaver, CEO + Founder Touchpoint Entertainment Inc. http://geoffdeweaver.com/   Having worked in or run brand advertising agencies, direct marketing and digital agencies globally for over 25 years – I am puzzled as to why those currently using: Big Data, Mobile Marketing, Cloud, Internet of Things, Analytics to …

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Creating & Leveraging One:One Relationships via Video and DRTV

By Geoff De Weaver, CEO + Founder Touchpoint Entertainment Inc.http://geoffdeweaver.com/ Despite YouTube and Facebook accelerating with video online, direct response TV (DRTV) is still under-valued and misunderstood despite years of use. But DRTV still gets amazing results can builds brands that generate huge amounts of revenue, customer loyalty and trust. …

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