Category: Disruptive

Business Development is a ZERO-SUM Game

  If you’re an Advertising Agency, Digital Agency, PR Company, etc. – to be successful in new business development today, you must play a ZERO-SUM game. By that I mean, building partnerships and client relationships in a fundamentally different kind of way – one that gives the potential to GROW …

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BIG VS. SMALL?

  Having worked for Multinational Advertising Agencies in Manhattan, San Francisco, Sydney, Australia, Wellington, NZ, Taipei, Taiwan, etc. as well as small independent agencies –  I have experienced the Pro’s and Con’s in both big and small agency  environments. When I began my career in advertising, I viewed working at Multinational Ad …

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What is Influencer Marketing?

My definition is: ‘Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.’ Additionally, I would like to really define the …

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The Battle of Titans: Amazon, Google, Facebook and Apple

  Having first moved to San Francisco in 1999, I can vividly recall the early days of Internet Marketing and Advertising. From the days of Amazon specializing in books, Google competing in the search engine space, Apple was a computer company and Facebook was kicking off at Harvard University. Those …

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Rituals & Routines you MUST adopt for success today

By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. www.geoffdeweaver.com, Touchpoint Entertainment Inc. http://touchpoint.best/, or connect with me on Twitter: https://twitter.com/geoff_deweaver   I am a firm believer that daily, rituals, powerful mindsets, and real-world actionable habits make the difference between success or otherwise. As I have written in the past I have …

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A better way to think about INNOVATION for Startups, Entrepreneurs + Corporations

By Geoff De Weaver, CEO + Founder of Touchpoint Entertainment Inc. http://geoffdeweaver.com/ + www.touchpoint.best   I am often asked to speak about innovation and companies that are the most innovative, most disruptive and outstanding with global marketing. However, I’d like to explain how I think about innovation and the principles …

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BUILD AN ENVIRONMENT BASED ON HIGH STANDARDS AND EXCELLENCE

By Geoff De Weaver, CEO of Touchpoint Entertainment Inc. URL: www.geoffdeweaver.com and www.touchpoint.best   I have long admired coaches, sporting stars, business executives and entrepreneurs who have extremely high expectations and standards. I have always been drawn to people who believe that being good isn’t really good enough. I get …

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BIG DATA + BIG IDEAS = BIG IMPACT TODAY (Part 2)

By Geoff De Weaver CEO & Founder of Touchpoint Entertainment Inc. http://geoffdeweaver.com/   The chart shown above, courtesy of a recent IBM Investor Briefing, will give you a better perspective on the size of the Sports Market and the opportunity it could offer your business. As you may remember from …

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