Category: Digital Transformation

THE MEANING OF ‘BRAND’ IN A DIGITAL AGE

Originally, the word ‘brand’ came from the Norse word “brandr” which meant, “to burn”. In the Middle Ages, farmers protected their livestock by “burning” a unique and identifying mark with a hot iron on their animals and livestock (and even in some cases on prisoners!). This form of identification was …

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Lessons from The Bay Way

With all the recent breaking news, stories and reports about: Facebook, Uber, Amazon, Google, YouTube, Alphabet, Twitter, Theranos, AirBNB, and Salesforce, I have often thought about all the massive changes in the marketplace in which we all operate these days. I have witnessed and experienced since I was involved in …

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WHY AD AGENCIES MUST USE EDUCATIONAL MARKETING

The ever-increasing number of online videos, webcasts, newsmercials, magalogs, podcasts, webinars, bookalogs, seminars, DVD’s, CD’s, live streaming events, etc. has increased clutter in the marketplace. This ‘noise’ has forced both online and offline new business, advertising, direct marketing and Public Relations to become even more sophisticated in 2018. I believe, …

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2018 – A PIVOTAL YEAR FOR P &G ‘s MARKETERS AND AD AGENCIES

I recently heard from some friends who work on the P&G business, that P&G is cutting 50% of their existing Ad Agency & Media Companies from their roster in 2018. This is part of their next phase in development and planning. P&G is a global consumer products giant. It sells …

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Why Ad Agencies need to understand Bitcoin & move to cryptocurrencies

While most people, businesses and Ad Agencies are still trying to grasp the concept and technology of Bitcoin or accept Bitcoin payments and its underlying blockchain technology that makes cryptocurrencies (700+ cryptocurrencies). I think Ad Agencies, especially those with global offices and operations should become more progressive and innovate using …

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EVERY ADVERTISING AGENCY AND CEO NEEDS TO USE TWITTER IN 2018

As I have often stated, Twitter’s greatest strength over every other social networks today is its ability to transmit the latest breaking news, wins, gains, mergers and takeovers instantly and in real-time. Supplying real time information, results, images and video worldwide is critical in 2018. Even Cable TV and Mainstream media …

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HOW TO GAIN MORE INFLUENCE AND BE A THOUGHT LEADER

  If you’re a marketing expert, speaker, singer, business executive, company leader, author, entrepreneur, ‘thought leadership’ matters to you! In fact, thought leaders come in every shape and size, they do come from any background or community and they can be any age, gender or ethnicity too! Your target audience …

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Business Development is a ZERO-SUM Game

  If you’re an Advertising Agency, Digital Agency, PR Company, etc. – to be successful in new business development today, you must play a ZERO-SUM game. By that I mean, building partnerships and client relationships in a fundamentally different kind of way – one that gives the potential to GROW …

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BIG VS. SMALL?

  Having worked for Multinational Advertising Agencies in Manhattan, San Francisco, Sydney, Australia, Wellington, NZ, Taipei, Taiwan, etc. as well as small independent agencies –  I have experienced the Pro’s and Con’s in both big and small agency  environments. When I began my career in advertising, I viewed working at Multinational Ad …

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