THE MEANING OF ‘BRAND’ IN A DIGITAL AGE
Originally, the word ‘brand’ came from the Norse word “brandr” which meant, “to burn”. In the Middle Ages, farmers protected their livestock by “burning” a unique and identifying mark with a hot iron on their animals and livestock (and even in some cases on prisoners!). This form of identification was …
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If you want to excel at work, have a genuine purpose
By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. www.geoffdeweaver.com, Touchpoint Entertainment Inc. http://touchpoint.best/, or connect with me on Twitter: https://twitter.com/geoff_deweaver Do you wake up every morning excited about what’s ahead of you during the day? Are you inspired, excited or get goose bumps about your plans, programs and to-do list …
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Planning for Global Marketing & Advertising Success – a ‘Local Touch’
By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. www.geoffdeweaver.com, Touchpoint Entertainment Inc. http://touchpoint.best/, or connect with me on Twitter: https://twitter.com/geoff_deweaver I thought I would reflect and share some of my thoughts on some of the global campaigns and brands I have worked with over the last two decades. As …
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Analyze the Past to Prepare for Success in the Future
By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. www.geoffdeweaver.com, Touchpoint Entertainment Inc., or connect with me on Twitter: https://twitter.com/geoff_deweaver I firmly believe that the most successful people today are people that studying the past, review history, fail, get back up and improve a few degrees everyday. In …
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Rituals & Routines you MUST adopt for success today
By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. www.geoffdeweaver.com, Touchpoint Entertainment Inc. http://touchpoint.best/, or connect with me on Twitter: https://twitter.com/geoff_deweaver I am a firm believer that daily, rituals, powerful mindsets, and real-world actionable habits make the difference between success or otherwise. As I have written in the past I have …
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How To Identify the best Venture Capitalist (VC) for YOU?
By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. http://geoffdeweaver.com/ + www.touchpoint.best Here are my key factors based on over two decades of global experience in markets like: San Francisco, New York, Sydney, London, Taipei, Singapore and others. I think every Founder or Startup needs to consider …
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A better way to think about INNOVATION for Startups, Entrepreneurs + Corporations
By Geoff De Weaver, CEO + Founder of Touchpoint Entertainment Inc. http://geoffdeweaver.com/ + www.touchpoint.best I am often asked to speak about innovation and companies that are the most innovative, most disruptive and outstanding with global marketing. However, I’d like to explain how I think about innovation and the principles …
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BIG DATA + BIG IDEAS = BIG IMPACT TODAY (Part 2)
By Geoff De Weaver CEO & Founder of Touchpoint Entertainment Inc. http://geoffdeweaver.com/ The chart shown above, courtesy of a recent IBM Investor Briefing, will give you a better perspective on the size of the Sports Market and the opportunity it could offer your business. As you may remember from …
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How to big a #DIGITAL innovator, #ROCKStar +#BeHappy…
#GeoffDeWeaver is: A 20+ year #EXPERT Digital Journey, Transformation + Perfecting your MIND for today’s #innovation, digital transformation + #HAPPINESS #DigitalMindset ( a Pioneer in the space since 1994) Click here to read directly from his #Facebook post/article. Facebook Link:Geoff’s on Facebook Geoff De Weaver loves to share his passion …
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