Category: Digital Pioneer

TODAYS WILD WEST IS THE INTERNET

As I have helped pioneer Internet Marketing in the US and globally since the mid 1990’s and even launched The Omnicom’s Groups (NYSE:OMC) first Digital Agency, Direct Partners in San Francisco in 1999 and I thought after my recent article entitled ‘TRUST REALLY MATTERS IN OUR DIGITAL AGE’ e.g. https://www.linkedin.com/pulse/trust-really-matters-our-digital-age-geoff-de-weaver/ …

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WHY VIDEO MARKETING IS CRITICAL TO LINKEDIN AND SEO

The No. 1 thing to remember about LinkedIn is that it is not a social media site like Facebook. LinkedIn is a search engine disguised as a social media site. With Microsoft acquiring LinkedIn in June 2016 – LinkedIn has become even more efficient and effective PLUS, they still have way ‘friendlier” algorithms than Facebook and …

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HOW YOU CAN INCREASE LEADS AND CLOSE DEALS FASTER WITH SOCIAL SELLING

Social media marketing is no longer just a great place to connect with old college friends, family members or even meet new friends. It has become a critical platform for brands and clients to engage their audiences and reach more relevant customers. Importantly, from my experience for brands today’s brands …

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500,000 TWEETS IN THE ‘DIGITAL TOWN SQUARE’

I am writing this article today, to reflect about 11+ years and some 500,000 Tweets I have shared, reflected, outlined, coached, schooled, educated, referenced, promoted or participated in over the past decade plus. YES – Twitter has become today’s super ‘DIGITAL TOWN SQUARE’. Now approaching 500,000 Tweets – I have …

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THE MEANING OF ‘BRAND’ IN A DIGITAL AGE

Originally, the word ‘brand’ came from the Norse word “brandr” which meant, “to burn”. In the Middle Ages, farmers protected their livestock by “burning” a unique and identifying mark with a hot iron on their animals and livestock (and even in some cases on prisoners!). This form of identification was …

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If you want to excel at work, have a genuine purpose

By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. www.geoffdeweaver.com, Touchpoint Entertainment Inc. http://touchpoint.best/, or connect with me on Twitter: https://twitter.com/geoff_deweaver   Do you wake up every morning excited about what’s ahead of you during the day? Are you inspired, excited or get goose bumps about your plans, programs and to-do list …

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Planning for Global Marketing & Advertising Success – a ‘Local Touch’

By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. www.geoffdeweaver.com, Touchpoint Entertainment Inc. http://touchpoint.best/, or connect with me on Twitter: https://twitter.com/geoff_deweaver   I thought I would reflect and share some of my thoughts on some of the global campaigns and brands I have worked with over the last two decades. As …

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Analyze the Past to Prepare for Success in the Future

By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. www.geoffdeweaver.com, Touchpoint Entertainment Inc., or connect with me on Twitter: https://twitter.com/geoff_deweaver   I firmly believe that the most successful people today are people that studying the past, review history, fail, get back up and improve a few degrees everyday. In …

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Rituals & Routines you MUST adopt for success today

By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. www.geoffdeweaver.com, Touchpoint Entertainment Inc. http://touchpoint.best/, or connect with me on Twitter: https://twitter.com/geoff_deweaver   I am a firm believer that daily, rituals, powerful mindsets, and real-world actionable habits make the difference between success or otherwise. As I have written in the past I have …

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How To Identify the best Venture Capitalist (VC) for YOU?

By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. http://geoffdeweaver.com/ + www.touchpoint.best   Here are my key factors based on over two decades of global experience in markets like: San Francisco, New York, Sydney, London, Taipei, Singapore and others. I think every Founder or Startup needs to consider …

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