Category: Digital Marketing

WHY VIDEO MARKETING IS CRITICAL TO LINKEDIN AND SEO

The No. 1 thing to remember about LinkedIn is that it is not a social media site like Facebook. LinkedIn is a search engine disguised as a social media site. With Microsoft acquiring LinkedIn in June 2016 – LinkedIn has become even more efficient and effective PLUS, they still have way ‘friendlier” algorithms than Facebook and …

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HOW YOU CAN INCREASE LEADS AND CLOSE DEALS FASTER WITH SOCIAL SELLING

Social media marketing is no longer just a great place to connect with old college friends, family members or even meet new friends. It has become a critical platform for brands and clients to engage their audiences and reach more relevant customers. Importantly, from my experience for brands today’s brands …

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HOW TO LOVE YOUR BEST CUSTOMERS & CLIENTS

For the past 30 years, I have always strived to deliver and create innovative, memorable and result-oriented advertising for my clients. Importantly, more than any point in recent history, I believe customers are the new ‘market-makers’, reshaping industries and changing how businesses compete and win. Success today depends on how …

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500,000 TWEETS IN THE ‘DIGITAL TOWN SQUARE’

I am writing this article today, to reflect about 11+ years and some 500,000 Tweets I have shared, reflected, outlined, coached, schooled, educated, referenced, promoted or participated in over the past decade plus. YES – Twitter has become today’s super ‘DIGITAL TOWN SQUARE’. Now approaching 500,000 Tweets – I have …

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Moving from Awareness to Loyalty for maximum impact

Having grown up in a family of Direct Marketers while in New York in the 1970s/80s, I have always found that the keys to marketing and advertising success always included an integrated marketing approach across all ‘touchpoints’ available. (digital and physical) In the early days, up until the early 1990’s …

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LEARN AND GROW EXPONENTIALLY

  HELPING CLIENTS GROW FASTER, BETTER, SMARTER SINCE 1985 Drive Your New Business Success in 2019 with… Geoff De Weaver Inc. (GDI) is a leading agency global branding and new business consulting firm specializing in creative, data, technology and innovation. And, excels at finding solutions and influencing people. Our unique …

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Lessons from The Bay Way

With all the recent breaking news, stories and reports about: Facebook, Uber, Amazon, Google, YouTube, Alphabet, Twitter, Theranos, AirBNB, and Salesforce, I have often thought about all the massive changes in the marketplace in which we all operate these days. I have witnessed and experienced since I was involved in …

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WHY AD AGENCIES MUST USE EDUCATIONAL MARKETING

The ever-increasing number of online videos, webcasts, newsmercials, magalogs, podcasts, webinars, bookalogs, seminars, DVD’s, CD’s, live streaming events, etc. has increased clutter in the marketplace. This ‘noise’ has forced both online and offline new business, advertising, direct marketing and Public Relations to become even more sophisticated in 2018. I believe, …

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2018 – A PIVOTAL YEAR FOR P &G ‘s MARKETERS AND AD AGENCIES

I recently heard from some friends who work on the P&G business, that P&G is cutting 50% of their existing Ad Agency & Media Companies from their roster in 2018. This is part of their next phase in development and planning. P&G is a global consumer products giant. It sells …

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Why Ad Agencies need to understand Bitcoin & move to cryptocurrencies

While most people, businesses and Ad Agencies are still trying to grasp the concept and technology of Bitcoin or accept Bitcoin payments and its underlying blockchain technology that makes cryptocurrencies (700+ cryptocurrencies). I think Ad Agencies, especially those with global offices and operations should become more progressive and innovate using …

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