Category: Digital Disruption

Organic Growth & Customer Loyalty is the BEST Agency Business

  I have worked in digital, branding and direct agencies for the past 25 years, and an agency’s organic growth is the most misunderstood aspect of seeking new agency business. It is also vastly underrated and unappreciated aspect of its contribution to an Agency’s growth Since the downturn of business …

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Business Development is a ZERO-SUM Game

  If you’re an Advertising Agency, Digital Agency, PR Company, etc. – to be successful in new business development today, you must play a ZERO-SUM game. By that I mean, building partnerships and client relationships in a fundamentally different kind of way – one that gives the potential to GROW …

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5 Universal Marketing Principles

Over the last 25 years of marketing in various cities in numerous countries, over hundreds of different brands – one question that I have been repeatedly asked by Clients and Marketers is – What are the 5 most basic ways to succeed in Marketing and Advertising today?’ I was asked …

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What is Influencer Marketing?

My definition is: ‘Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.’ Additionally, I would like to really define the …

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The Battle of Titans: Amazon, Google, Facebook and Apple

  Having first moved to San Francisco in 1999, I can vividly recall the early days of Internet Marketing and Advertising. From the days of Amazon specializing in books, Google competing in the search engine space, Apple was a computer company and Facebook was kicking off at Harvard University. Those …

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WANT MORE NEW BUSINESS, INFLUENCE, HIGHER PROFITS & REVENUE in 2017? (Part 2)

Following on from Part 1 of my last article, where I was talking about driving new business in January 2017 (Q1 2017), this final quarter 2016 – all CEO’s, Boards and new Business Director’s certainly know if they are going to hit 2016 numbers or not. BUT, for those of …

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WANT MORE NEW BUSINESS, INFLUENCE, HIGHER PROFITS & REVENUE in 2017? (Part 1)

By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. www.geoffdeweaver.com, Touchpoint Entertainment Inc. www.touchpoint.best , or connect with me on Twitter: https://twitter.com/geoff_deweaver     With January 2017 (Q1 2017), just around the corner, everyone involved in ‘New Business’ certainly knows if they are going to hit 2016 numbers or not. BUT, for …

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The Washington & Political Establishment has officially been DISRUPTED!

By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. www.geoffdeweaver.com, Touchpoint Entertainment Inc. www.touchpoint.best , or connect with me on Twitter: https://twitter.com/geoff_deweaver   Yes, I usually write about: Leadership, Purpose, Success, Facebook, Uber, Airbnb Inc., Internet Marketing, Analytics, Global Marketing, Digital Marketing BUT, following the results of yesterday’s major …

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Analyze the Past to Prepare for Success in the Future

By Geoff De Weaver, CEO + Founder of Geoff De Weaver Inc. www.geoffdeweaver.com, Touchpoint Entertainment Inc., or connect with me on Twitter: https://twitter.com/geoff_deweaver   I firmly believe that the most successful people today are people that studying the past, review history, fail, get back up and improve a few degrees everyday. In …

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Lessons to learn from Billion Dollar Startups and Unicorns

By Geoff De Weaver, CEO + Founder Geoff De Weaver Inc www.geoffdeweaver.com or Twitter: https://twitter.com/geoff_deweaver    Here are some of the key lessons I have learned from watching startups and rapidly accelerating global digital brands and companies such as: Snapchat, Uber, Didi Chuxing, WeWork, Facebook, Netflix, Instagram, Alibaba, etc. These lessons have …

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